Curious about how to balance sales with sustainability in B2B? This week we discuss with guest Brianna LePiane sustainable business growth strategies, client-centric sales, and the power of collaboration.
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This week Fran interviews Brianna LePiane, a seasoned consultant in sustainable business growth. They delve into the importance of adopting sustainable practices and creating long-term growth strategies. Brianna shares her experiences in the sustainability space, from her inspiration in Guatemala to her focus on compostable packaging and ethical sourcing.

Guest Information:

• Brianna LePiane, Sales Strategist
• LinkedIn: Brianna LePiane
• Website: Sustainable Product Sales

Episode Links:

• Block Chain for Climate: blockchainforclimate.org
• Noah Labinaz from Common Better: commonbetter.org
• Catherine Griffin from Impactable X: impactablex.com
• Food Stash Foundation: foodstash.ca
• Work on Climate: workonclimate.org
• Scale Collaborative: scalecollaborative.ca

Chapters From This Week's Episode:

00:00 Introduction and Episode Overview
02:15 Brianna LePiane on Sustainable Business Growth
05:30 Brianna's Journey in Sustainability: From Guatemala to Compostable Packaging
10:45 Ethical Sourcing and Supply Chain Management
14:20 The Role of Entrepreneurship in Systemic Change
18:10 Balancing Sales and Authenticity in Sustainable Business
22:30 Client-Centric Sales and Marketing Strategies
27:00 Collaboration and Seeking Expert Advice in Sustainability
31:45 Overcoming Negative Perceptions of Sales in Sustainability
36:00 The Importance of Rest and Natural Skill Sets for Entrepreneurs
40:20 Clear Communication and Emotional Intelligence in Marketing
44:50 Understanding Product Life Cycles and Supply Chain Emissions
48:30 The Future of Sustainability in Business: Challenges and Opportunities
52:15 Practical Tips for Sustainable B2B Product Sales
01:01:58 Sustainability, passion, and emotional management in business

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• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

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