How can businesses thrive sustainably? Find out valuable insights with John Davis on transforming business for the future!
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In episode 008 of Marketing for What Matters, Jason interviews John Davis, director for the Center for Sustainable Business Practices at the University of Oregon. Curious how businesses can thrive by prioritizing sustainability and stakeholder value? John shares the competitive advantages of responsible business practices, the role of leadership in driving change, and the ethical considerations in AI development. Get into the value of qualitative research in understanding consumer behaviors and the significance of authenticity, integrity, and transparency in modern marketing.

Episode Links:

John Davis - LinkedIn

Center for Sustainable Business Practices

Summit for Sustainable Organizations

Chapters From Today's Episode:

00:00 Guest Introduction: John Davis

04:04 John's Background and Role at University of Oregon

06:10 Importance of Business Transformation for Sustainability

09:01 Thought Experiment: Leading a Company

13:28 Ethical Considerations in AI Development

16:14 Framework for Transitioning to Stakeholder-Centric Business

21:26 Leadership Traits in Sustainability

28:51 Importance of Leadership in Personal and Professional Life

32:29 Shifting Marketing Strategies: STP to CAM

37:14 Qualitative Research in Understanding Consumer Behavior

45:03 Storytelling in Product Marketing

49:00 Marketing Strategies for Small Businesses

53:16 Integrity and Transparency in Modern Marketing

56:27 Challenges and Solutions for Brands Aiming to be a Force for Good

01:01:57 Role of Higher Education in Shaping Sustainable Business Practices

01:09:17 Planting Trees: One Tree Planted Initiative

01:10:39 Conclusion and Final Thoughts

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