Can we end Badvertising? Join us as we talk to Andrew Simms and discuss ethical marketing and climate action.
🌳 Check us out! 👉 https://peacefulmedia.com/

Andrew Simms, co-director of the New Weather Institute, delves into the pressing issue of bad advertising and its impact on climate change. Discover how high-carbon advertising shapes consumer behavior and learn about the campaign to ban ads for polluting products (Badvertising). Simms shares insights on ethical marketing, the power of sports sponsorships, and the urgent need for public information campaigns to combat greenwashing. Tune in to explore the intersection of advertising, consumer choices, and sustainability, and find out how you can contribute to a cleaner, greener future.

Episode Links:

Andrew Simms: Twitter
New Weather Institute: Website

Peaceful Media
One Tree Planted
Rapid Transition Alliance
New Weather Institute
Badvertising Campaign

Chapters From Today's Episode:

00:00 - Introduction to "Badvertising"
02:01 - Andrew Simms' Background in Environmental Advocacy
06:25 - The Disconnect Between Knowledge and Action
09:47 - Origins of the "Badvertising" Campaign
16:27 - What is the "Badvertising" Campaign?
23:12 - Local and National Efforts to Regulate Advertising
29:52 - Parallels with Tobacco Advertising Ban
36:26 - Impact of Sports Sponsorships on Climate Messaging
40:43 - Addressing Criticism and Revenue Streams
44:28 - Practical and Moral Leadership in Advertising
49:54 - Public Information Campaigns and Climate Crisis
53:00 - Conclusion and Final Thoughts

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.