In this episode Christian Hüttenhein talks with Professor Julian Kawohl to discuss the concept of "Ecosystemizing Businesses." They explore how companies can drive success by fostering collaboration and adopting a human-centric approach. Julian outlines the importance of strategic partnerships and shifting mindsets to remain competitive in today’s rapidly changing environment. This episode provides valuable insights into innovation, corporate strategy, and the future of business ecosystems.

Takeaways:

• Ecosystemizing businesses involves shifting towards human-centric thinking and collaborating with partners to create value propositions.
• The process of ecosystemizing includes understanding the current market, strategizing for future opportunities, designing ecosystem business models, and transforming the entire company.
• Mindset change is crucial for successfully implementing ecosystem strategies.
• Implementing ecosystem strategies in complex times requires a long-term vision and the ability to navigate challenges.
• Motivating people to engage in multi-party partnerships requires demonstrating the benefits and providing credible examples. Corporates need to adopt an ecosystem mindset and shift their culture to stay competitive in the future.
• Venture clienting and partnering with startups can bring innovation and new perspectives to corporates.
• Corporates should think entrepreneurially and take risks to create superior experiences and solve bigger problems for their clients.
• Long-term incentive systems and bringing in people with a broader mindset into corporate leadership positions are crucial for driving innovation and change.

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Chapters:

00:00 Introduction and Background of Julian Kawohl

02:01 Understanding the Ecosystemize Your Business Concept

06:12 The Mindset Change in Ecosystem Strategies

09:21 The Four-Step Process of Ecosystemizing

12:37 Guiding Corporates in Ecosystem Transformation

18:05 Engaging in Multi-Party Partnerships

25:14 Managing Complexity in Ecosystem Strategies

27:44 The Need for a Shift in Mindset

30:30 Mitigating Risk and Thinking Entrepreneurially

32:40 Creating Long-Term Incentives and Broadening Leadership Mindsets

38:12 Different Approaches for Family-Owned and External Manager-Led Companies

41:37 Starting Points for Ecosystem Strategy

47:47 Ecosystemizing as a Tool for Corporate Innovation

51:33 The Importance of Ecosystemizing and Partnering Readiness

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Mehr über Christian Hüttenhein:

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Buch: ⁠⁠https://venture-clienting-book.com/⁠⁠

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