On this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.

If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part 2, we explore the intricacies of marketing a lifestyle brand across cultures, and why understanding regional accents is more than just a party trick—it's essential for authenticity in a global marketplace.

We underscore the importance of accents and dialects in connecting us to our roots and each other. From the amusing confusion of mispronunciations to the evolving landscape of broadcast media embracing regional voices, we highlight the vibrancy and importance of linguistic diversity. With a nod to science fiction's foresight and a call to amplify the stories of diverse communities, we propose a year of listening deeply to voices from all walks of life, enriching our global dialogue.

If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

ABOUT OUR GUEST:

Mike Todd is a Senior Adviser for Consumer Products at Dearin & Associates. He specializes in assisting consumer products companies in expanding their operations and market presence on a global scale.

Mike’s role involves leveraging market insights, strategic planning, and cross-functional collaboration to facilitate the growth and international expansion of these companies.

With more than 30 years of experience working with consumer products companies internationally, Mike is acutely aware of the challenges business owners face as they try to scale abroad. He provides world-class consultancy services to companies that want to work internationally.

Beyond being a Consumer Products guru, Mike has also worked in the Navy on a nuclear submarine and has visited every continent (including the North Pole!)

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Connect with Mike on LinkedIn
• Lexigo.com
• nx@lexigo.com