In this episode of the Native Experience podcast, we are thrilled to be joined by Mark Saba, CEO of Lexigo.

We explore Mark’s book "Native Experience Marketing," that unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. This involves forming dynamic teams, co-designing strategies, and mastering grassroots distribution to ensure that messages resonate authentically with the target audience.

We discuss the importance of authentically reaching, including, and engaging diverse audiences in their native languages and cultures. Mark also emphasizes the importance of cultural intelligence to understand and promote the nuances, values, and beliefs of different communities.

It was a pleasure to have Mark on to talk about his book and his approach to authentically promoting the native experience. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!

ABOUT OUR GUEST:

Mark Saba, LEXIGO’s Founder and CEO, and the creator of the Native Experience, is a Native Melbournian with Coptic-Egyptian roots. Mark has worked in the translation and localisation industry for almost 20 years. The industry is rooted in native communication, creating messages for diverse audiences, not just in their native tongue but in terms that resonate with them.

Mark’s diverse background made it easy to dive into the world of translation, but with the job came many questions about the state of the industry and the road it’s going down with the introduction of Multicultural Marketing.

In his recent book, Native Experience Marketing, Mark shares his unique expertise and invites you to be part of the movement that is changing the face of modern marketing.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!


LINKS:

• Lexigo.com
• nx@lexigo.com
• www.lexigo.com/nx

On this episode of The Native Experience Podcast, we have the pleasure of welcoming back Tim Brookes, the founder of the Endangered Alphabets Project.

Join us as we delve into Tim’s work preserving endangered languages and the cultures they represent through an exploration of writing systems. We also discuss what the future of writing looks like, especially in regards to the rise of digitization and a global decline of personal investment in writing.

As well as exploring the effects of digitization on writing, Tim also emphasized the importance of respectful and effective engagement with indigenous communities to support cultural revitalization and inclusivity.

Tim Brookes is a true champion of native experiences and is the guiding light for endangered alphabets. Tune in and prepare to be moved by a narrative that goes beyond the ink and into the heart of humanity’s diverse expressions.

Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!

ABOUT OUR GUEST:

Tim Brookes was born in England and educated at Oxford before moving to the United States in 1980.

An editor, guitarist, teacher, soccer coach and author of 17 books and numerous articles and essays, he founded the Endangered Alphabets Project in 2010 with his first exhibition of carvings in indigenous and minority scripts.

Since then he has exhibited and spoken about the Endangered Alphabets at more than 150 colleges, universities, libraries, museums, and galleries including Oxford, Cambridge, Yale, Harvard, the Smithsonian Institution and the Library of Congress, while working with a wide range of cultures to create games and educational materials for learning minority scripts.

His latest book is Writing Beyond Writing: Lessons from Endangered Alphabets.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Lexigo.com
• nx@lexigo.com
• www.lexigo.com/nx

On this episode of The Native Experience podcast, we welcome back Edwin Trebels, the Translations Director at the Philadelphia Church of God.

Edwin, an expert in organizational development and localization, shares insights into the LangOps workflow and implementation, discussing the use of tools like Blackbird and DeepL to automate translation processes. The conversation delves into the impact of these automated systems, the accuracy of translations, and the potential for further customization in the future.

We explore the challenges many organizations face in promoting a culture of experimentation. Including hesitation among employees, the critical importance of leadership to create a safe space for trying new ideas, and the need for open communication and knowledge-sharing.

Edwin's expertise in language operations and his innovative approach to workflow automation showcases the power of technology in enhancing the Native Experience in work environments.

If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!

ABOUT OUR GUEST:

As the Translations Director at the Philadelphia Church of God (PCG), a global non-profit, Edwin Trebels directs the localization department which offers localization from English into nine languages. He’s worked in localization for almost 20 years. In 2023, his team translated and published about four and half million words, divided by nine languages, and interpreted about two million words.

Edwin is mostly engaged in, and loves, project/vendor/change management and strategy, but has a strong focus on prepress, training and some marketing on the side.

Outside of work, Edwin loves spending time with his wife, four children (12, 9, 5 and 11 months), family and friends. They have three dogs (mainly due to him), two rats and a cat (mainly due to his wife) and he’s been smoking BBQ food most weekends. Edwin and his wife also take combined voice classes and Edwin is trying to make more time for his guitar before it gathers too much dust.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Visit our website: Lexigo.com
• Get the Native Experience Marketing book: lexigo.com/nx
• Contact us: nx@lexigo.com