Have you noticed marketing is getting more efficient at things that are less effective? The rules are changing to cripple small and medium- sized businesses. Maybe it’s time to look at marketing from a new view. Maybe you’re not a funnel away but one conversation away. That’s the view of our guest Tom Schwab. Tom is known as the godfather of podcast interview marketing. His book, Podcast Guest Profits: How to Grow Your Business With A Targeted Interview Strategy, has been called the bible of podcast guesting. He is a frequent speaker and founded Interview Valet, the leading podcast interview marketing agency a decade ago. In this episode, we dive deep into the mantra and practice that "better marketing makes for easier sales." Our expert guest elaborates on this principle, providing insights and actionable advice for entrepreneurs and business owners. We'll explore the transformative impact podcasting can have on your business, offering practical tips on how to leverage this medium to enhance your marketing efforts. We'll also dissect the intriguing notion from Tom that "Big Fish Don’t Swim Through Funnels & Whales Don’t Click." Tune in to understand the philosophy behind this statement and learn strategies to attract and engage high-value clients without relying solely on traditional marketing funnels. Join us for an enlightening conversation that promises to reshape your marketing approach and drive easier, more effective sales. Get ready to have your view of the future of marketing shaken forever. This content is brought to you by our sponsor, Virtual Assist USA. CEOs know that time is our most valuable asset. That's why Virtual Assist USA offers flexible Virtual Assistant services to help streamline operations, increase efficiency, and give you more time to focus on what matters most - growing your business. More from Tom: www.interviewvalet.com/notyouraverage You can visit www.VirtualAssistUSA.com to learn more. Connect with Nicole and Danielle: / nicolegallicchio

/ djc287

#businessgrowth #businesstips #businesspodcast #business #ceomindset #ceo #entrepreneur #revenge #sales #salestraining #salestips #virtualassistant #virtualassistanttips #virtualassistantservices #delegation #podcast