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Key Takeaways:

The first kind of sales bucket is Order Taker-

• They often believe in the tainted stigma around salespeople, you know pushy and untrustworthy and this keeps them stuck because they have a closed mind around selling and want nothing to do with it.
• They may have an Etsy shop where they expect people to reach out to them knowing what they want (putting in their order essentially) and then delivering.
• Zero consultation
• Although may have aspirations likely won’t grow the business beyond volume of taking orders.

The 2nd kind of sales bucket is The Hustler

• Their mindset is “I gotta get mine”
• They think they can plow through by putting in more hours and more time will get them more sales
• They sell from an intrinsic mindset and can come across pushy, arrogant, and untrustworthy.
• They bypass understanding their prospect on a deep level and move straight into feature selling.

The 3rd kind of sales bucket is The Casual Seller

• Often closed off to sales coaching because they have strong feelings around the stigma of sales (manipulative & deceitful tactics)
• They try to sell with limited tools and resources through their jaded lens
• Often they put blame on others saying things like “the prospect just doesn't know what they want”
• Often they will be the ones who discount and try all other things first to get a new client - the ironic part- they are part of what creates the slimy stigma

The 4th and final bucket- the one we are all aspiring to achieve is The Change Agent

• Motivated to serve people
• The mindset is around taking ownership and accountability for the outcome and experience their prospects have
• They focus on having powerful conversations that will help people take the important next steps to solve their pain.
• Often they think- it is my job to lead a prospect through a process that creates clarity on whether purchasing your solution is right for them.

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