In this episode, I’ll be covering some of the design, copy and technical mistakes many business owners are making right now, which could be impacting people’s willingness to read and engage with your website and your sales.

There are many, many mistakes people make and the process is quite nuanced! It’s a science and an art.

The overarching theme of what I talked about today is really understanding and bringing awareness to how you (and others) actually navigate a website.

We know that not everyone is going to read your site word for word. People don’t actually read websites, they scan websites. Of course, we’d love it if they did, but it’s not the reality.

We need to write copy and design with this in mind.

Expect your reader to be lazy and definitely don’t do anything that makes it harder.I go into some of the ways we write and design that make it harder for people.

Think:

• Colour Contrast Issues
• Text Boxes being too wide
• Too much centred text
• No sectioning of your content
• No line/paragraph breaks in a section.
• No headlines and subheadings in your section

Copy in a section being too large and overwhelming.


I also go into some fundamental copy mistakes where business owners have the tendency to make their websites all about them and aren’t speaking to their reader. And how important our headlines are, but most business owners are making them weak. And how most business owners are writing very short, vague and generic website copy which doesn’t give people enough information.

I also talk about the impact pop ups can have on user experience.

Do you have a question about how to make your website better? Want me to take a peek?

Feel free to DM me @soulstirringbranding on Instagram

or jump onto soulstirringbranding.com for more info.