• 101. How Johnsonville’s marketing strategy lead from sausages to social change

  • Apr 25 2024
  • Duración: 25 m
  • Podcast

101. How Johnsonville’s marketing strategy lead from sausages to social change  Por  arte de portada

101. How Johnsonville’s marketing strategy lead from sausages to social change

  • Resumen

  • On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discuss Johnsonville’s new Keep It Juicy campaign, how marketing campaigns can be used to promote more than just products, and women’s experiences in a traditionally male-dominated industry.

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