SHould you be more careful about your outreach and how far you take automation? What is this doing to your buyers and their feelings about you? How should you approach tech that enables it?

There are so many questions that Christina Kay, Troy Sandidge, and Mike Manzi cover during this episode! You'll also learn tips for boosting conversion rates, email marketing tactics, and what investments to prioritize in your sales tech stack.

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Best Moments:

(02:06) The more companies automate outreach, the more reserved buyers become over time

(03:51) Prediction that in 2-3 years, email may die as a channel as people shift to Slack/messaging apps

(04:47) Don't spend on intent data or buying signals — that's "all BS"

(06:15) Test things yourself before investing in expensive sales automation tools

(07:34) Don't overcomplicate what needs to be done in sales

(08:13) Mike finds happiness in helping others succeed in sales

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Guest Bio:
Mike Manzi is the VP of Sales at Lavender, a company that provides AI-powered sales automation software. He has over 15 years of experience in sales and is considered an expert on scaling revenue.

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Connect With Us:

Unfiltered Growth is an S3M original show, part of the Guru Podcast Network!

Connect with Christina Kay:

- LinkedIn
- Instagram
- X/Twitter

Connect with Troy Sandidge:

- LinkedIn
- Instagram
- X/Twitter

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