We are thrilled to share the 11th episode of the Westbound Podcast!

Join us as our host @Matthias Oertzen presents our German guest, Tobias Sternbeck, the CEO of @BeaverPaper Group.

Tobias, a Berlin native, has a rich background having lived and worked in Germany, Switzerland, Japan, Singapore, and the United States. He has devoted his career to the printing industry, specializing in fabric and UV printing solutions.

Beaver Paper, part of Koehler Group, is a global leader in sublimation paper, tissue, and graphic fabrics for digital printing, with 40 years of experience.

Come along as we delve into Beaver's history and products, along with Tobias's remarkable journey in the textile industry across multiple countries.

Some of the Episode’s topics include:

• Beaver Paper | Company history, and product niches: Discover the link between the fashion industry and the Beaver Group!
• Beaver PAPER, despite its name, specializes in sublimation paper, which is crucial for large-scale fabric printing using dye-sublimation technology.
• Navigating cultural differences: Gain insights into the work culture and environment of the United States, and the differences to Germany and other continents.
• Textile Industry Trends: From the Impact of the Corona Pandemic and Shifts in Consumer Behavior to Digitalization Trends.
• Relocating to a new country: Adapting to new cultures and gaining a deeper understanding of the places.

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If you are enjoying the podcast, please subscribe, rate, and leave a review! New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube. Show Notes:

• Beaver Paper, Website: https://www.beaverpaper.com/
• Beaver Paper, LinkedIn: https://www.linkedin.com/company/beaver-paper-and-graphic-media-inc-/
• Beaver Paper, Instagram: https://www.instagram.com/beaverpapergroup/
• Beaver Paper, Facebook: https://www.facebook.com/BeaverPaperDyeSub
• Beaver Paper, Twitter: https://twitter.com/i/flow/login?redirect_after_login=%2FBeaver_Paper
• Beaver Paper, YouTube: https://www.youtube.com/channel/UCCW6kDXgtYRjGSEDOEn8a4w

00:00 – Intro 02:00 – Guest introduction – Tobias Sternbeck

08:00 – Company introduction - Beaver Paper

12:42 – Company history and Products - Beaver Paper

17:35 – Fabric technologies - Beaver Paper

19:57 – Navigating cultural differences (the U.S., Europe, and Asia)

24:30 – Flat hierarchical structures: U.S. vs. Europe

26:09 - Textile Industry Trends (Digitalization & Sustainability)

32:32 – Subsidiary vs. Parent Company: Challenges & Differences

35:12 – Relocating to the U.S. 41:42 – Product Niches | Beaver Paper

46:20 – German/Korean Food channel – K1tchenstory

47:35 - Digital Presence – Beaver Paper