In this episode you'll discover:

👉 Why you need to write compelling copy if you ever want businesses to hire you.
👉 The 12 simple tips you can plug-in to your copywriting immediately.
👉 What the author of the book, "Sapiens" said about stories that you can use to generate leads and clients for your HR Consultancy.
👉 Why you should use the phrase, "so that you" when writing about the benefits of your services.
👉 How to make it EASY for people to want to work with you - without spending a single penny.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.


Timestamp:
**00:00** Welcome to *Marketing Made Easy for HR Consultants*
**00:09** The Power of Effective Copywriting
**00:23** 12 Tips to Transform Your Copy
**00:33** How Real-World Examples Will Help
**00:43** Get Ready for Results-Driven Copy
**00:54** The Show: Attract High-Paying Clients
**01:07** Meet Your Host and Today's Agenda
**01:22** Upcoming Webinar and Signature Offer
**01:33** Importance of a Signature Offer
**01:44** Impact of Crafting a Signature Offer
**01:58** Tip #1: Know Your Audience
**03:05** Tip #2: Focus on Benefits, Not Features
**04:36** Tip #3: Use Clear and Simple Language
**05:40** Tip #4: Create a Strong Call to Action
**07:12** Tip #5: Use Testimonials and Case Studies
**08:14** Tip #6: Use "You" Instead of "I"
**10:01** Tip #7: Address Objections
**11:10** Tip #8: Use Engaging Headlines
**12:30** Tip #9: Tell a Story
**14:42** Tip #10: Make Your Copy Readable
**16:42** Tip #11: Use "So That You"
**18:03** Tip #12: Write Like You Speak
**19:42** Recap of the 12 Copywriting Tips
**20:19** Thanks for Listening: Leave a Review
**20:34** Final Thoughts: Get Marketing!

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