Marketing Made Easy for HR Consultants Podcast Por Nick Poninski arte de portada

Marketing Made Easy for HR Consultants

Marketing Made Easy for HR Consultants

De: Nick Poninski
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Hey there!


Welcome to Marketing Made Easy for HR Consultants podcast, hosted by me, Nick Poninski.


This is the show that helps HR experts install simple systems so they can grow with clarity, confidence, and control.


Each week, you’ll discover practical strategies to build a predictable pipeline of premium, great-fit clients — without expensive ads, constant posting, or endless networking.


So if you want predictable leads, premium clients, and profitable pricing, you’re in the right place.



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New episodes every Wednesday and Sunday.

Find out more at www.theinfluentialconsultant.co.uk


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To support the show please leave a review at:

https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732

© 2025 © 2025 Marketing Made Easy for HR Consultants
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Episodios
  • The Real Reason You’re Not Getting Consistent Clients
    Nov 19 2025

    If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up…

    This episode is going to be a breath of fresh air.

    In this episode, you’ll finally understand why all your effort hasn’t turned into predictable leads, clients, sales and profits — and what needs to be in place so it does.

    Here’s what you’ll discover:

    • Why the tasks you’re relying on (like LinkedIn and networking) can only take you so far — and what they can’t ever do for you.
    • How small changes in structure make a bigger difference than posting every day or chasing random “visibility hacks.”
    • What the most successful HR Consultants focus on instead of likes, comments, or networking events.
    • Where your best clients really come from — and why your current approach may be pointing you in the wrong direction.
    • When everything starts to click (and why it feels easier once you understand the hidden missing piece).

    If you’re tired of guessing, tired of hustling, and tired of wondering why “doing more” isn’t giving you more clients…

    This episode could change the way you see your consultancy overnight.

    Tune in — you might just discover the shift you’ve been looking for.

    And if you want to go deeper on this topic then make sure to join me on 2 December for my free event: One Funnel, Endless Leads, where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day.

    Here's the link to register: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/


    TIMESTAMPS

    00:00 — Why HR Consultants Struggle With Consistent Clients
    00:37 — How LinkedIn Misleads HR Consultants About Client Attraction
    01:12 — Why Posting on LinkedIn Doesn’t Build a Predictable Pipeline
    02:09 — The Risk of Generic HR Content on LinkedIn
    03:03 — Why Engagement Drops on LinkedIn
    03:22 — What LinkedIn Can’t Do for HR Consultancy Lead Generation
    04:10 — The Truth About LinkedIn Challenges and Templates
    04:31 — Client Story: When Your Ideal Audience Isn’t on LinkedIn
    05:55 — Why Some HR Audiences Don’t Use LinkedIn at All
    06:13 — Why Networking Often Fails to Convert into Paid Work
    07:09 — Why Networking Conversations Don’t Become Clients
    07:29 — The CRM Issue: Why Follow-Up Systems Break Down
    08:19 — Why HR Newsletters Don’t Generate Leads
    09:03 — The Only Marketing Channel HR Consultants Fully Control
    10:37 — Why Tools Alone Can’t Build a Client Pathway
    11:49 — The Missing Structure Behind Predictable HR Consultancy Sales
    12:26 — How to Build a Better Way to Get Clients Consistently
    13:06 — Final Message: Why Structure Beats Random Activity


    Want my help getting more leads and clients for your HR consultancy?

    1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

    Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

    👉 https://theinfluentialconsultant.co.uk/the-book/

    2️⃣ Work with me

    Join the Success Squad or the Fastlane Formula to plug the Client Control method into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

    👉 https://theinfluentialconsultant.co.uk/the-client-control-method/


    Más Menos
    14 m
  • The Uncomfortable Truth About Having A Great Life
    Nov 16 2025

    We all want a great life — more clients, more income, more freedom, more joy.

    But here’s the uncomfortable truth: you don’t get any of it without taking massive action.

    Most people underestimate the sheer volume of effort required to build a business, create opportunities, and change their circumstances. They take small steps… then wonder why nothing big happens.

    In this Sunday Session, I’m sharing why massive action is the real separator — the difference between staying stuck and creating the life you dream about.

    You’ll hear how consistent, relentless action helped me run a 10K in under 45 minutes, and how that same principle applies directly to your HR consultancy.

    So tune in, get inspired, and start taking the kind of action that leads to more clients, more momentum, and a better life.



    Want my help getting more leads and clients for your HR consultancy?

    1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

    Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

    👉 https://theinfluentialconsultant.co.uk/the-book/

    2️⃣ Work with me

    Join the Success Squad or the Fastlane Formula to plug the Client Control method into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

    👉 https://theinfluentialconsultant.co.uk/the-client-control-method/


    Más Menos
    6 m
  • Why Most HR Consultants Make Business Way Harder Than It Needs To Be
    Nov 12 2025

    Most HR consultants aren’t building the business of their dreams because they’re bad at HR…

    They’re struggling because they’re building their business on random tactics instead of a simple, reliable system.

    In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable.

    You’ll hear how I used to run my business on “hope + hustle,” why it kept me stuck in feast-and-famine, and the mindset change that helped me finally take control of my pipeline.

    We’ll talk about:

    • The hidden cost of “doing a bit of everything”
    • Why posts, networking, and referrals aren’t enough
    • What consistent consultants do differently
    • The 3 facts that actually drive growth
    • How to move from chasing clients → choosing them

    If you’re tired of guessing, overthinking, and refreshing LinkedIn hoping for enquiries… this one’s for you.

    And if you want to go deeper, join me on 2 December for my free event: One Funnel, Endless Leads, where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day.


    Timestamps:

    00:00 — Why HR consultants struggle to get clients consistently
    00:20 — The real reason LinkedIn + networking aren’t enough for HR consultants
    00:47 — Common HR marketing mistakes causing feast-and-famine pipeline
    01:12 — Why HR consultants feel stuck despite working hard
    01:45 — My story: relying on LinkedIn, networking, and referrals failed
    02:27 — The “Random Tactics = Random Results” problem in HR consulting
    02:57 — The turning point: shifting from hope + hustle to a repeatable system
    03:19 — Why every HR consultant needs a simple client acquisition system
    03:39 — Examples of ineffective HR marketing tactics (policies, generic LinkedIn tips)
    04:50 — Why your HR sales pipeline keeps resetting every 30 days
    05:11 — What successful HR consultants do differently to win clients
    05:53 — The 4 factors that grow an HR consultancy
    06:38 — Stop chasing likes — focus on what drives HR sales + profit
    07:10 — How to choose the right clients instead of chasing them
    07:43 — The simple system behind predictable HR leads + sales


    Want my help getting more leads and clients for your HR consultancy?

    1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

    Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

    👉 https://theinfluentialconsultant.co.uk/the-book/

    2️⃣ Work with me

    Join the Success Squad or the Fastlane Formula to plug the Client Control method into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

    👉 https://theinfluentialconsultant.co.uk/the-client-control-method/


    Más Menos
    10 m
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