If you're an HR Consultant who’s fed up with LinkedIn’s algorithm, bored of networking events, and wondering where the actual clients are hiding…

This episode might be for you.

Because I sat down with Daniel Kirk, founder of ReadyRead and Reddit growth expert, to unpack how HR Consultants can use Reddit to:

💬 Find people actively asking HR questions.
📈 Get their name seen by thousands — without spending a penny on ads.
🎯 Generate inbound leads without sounding salesy.

In this conversation, you’ll hear:

• Why Reddit might be the biggest SEO hack no one in HR is talking about.
• How to position yourself as the go-to HR consultant without pushing your services.
• What makes Reddit completely different (and arguably better) than LinkedIn for visibility.
• A step-by-step process you can follow today to get leads and clients for your HR consultancy — even if you’ve never used Reddit before.
• And how you can do all this without creating a single post of your own - or even DMing anyone!

Just a free, overlooked platform where people are already asking for the kind of help you offer.

If you want a clever way to get more leads — without selling your soul or spending hours online — tune in.

This one might just change the way you think about marketing forever.

SEO Timestamps for HR Consultants:

00:00 – Can HR consultants really get leads from Reddit?
00:42 – Daniel Kirk’s Reddit marketing results: from startup to 8-figure exits
01:55 – What is Reddit and why HR consultants should care about it
04:09 – What are subreddits? How HR consultants can find niche client groups
06:32 – Reddit vs LinkedIn: Which platform gets better results for HR consultants?
08:10 – How to get seen by thousands on Reddit without paid ads or followers
09:57 – Is Reddit a good place for HR consultants to promote their services?
11:00 – Two Reddit strategies explained: which one works for HR consultants?
12:44 – How to optimise your Reddit profile to attract HR leads
14:44 – How HR consultants can find client problems on Reddit (without using Reddit search)
17:00 – How to write Reddit comments that generate inbound HR client enquiries
18:13 – Evergreen marketing: How your Reddit posts can rank on Google for years
19:00 – Should HR consultants message leads on Reddit? (How to do it right)
21:03 – Why now is the best time for HR consultants to start using Reddit
22:14 – How Google and Reddit's partnership creates an SEO opportunity for HR professionals
24:02 – How to start using Reddit to attract ideal HR clients — step-by-step

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you're an HR Consultant who wants to offer something more strategic than policies, more valuable than a one-off training — and more profitable than firefighting...

This episode is for you.

I sat down with Steve Jones, expert in employee motivation and long-time collaborator with government taskforces, to unpack how HR Consultants can use Motivational Maps to:

• Win long-term clients
• Reduce grievances, disciplinaries, and quiet quitting
• And deliver measurable business results that set them apart from the crowd

We’re not talking theory here. We’re talking commercial advantage.

In this conversation, you’ll hear:

• How motivational mapping gives you a way to measure and improve what’s really going on beneath the surface for your clients.
• Why this tool helps you spot problems before they become HR issues.
• How consultants can use motivational maps to retain clients, sell strategic services, and charge more for their work.
• And a case study where using motivational maps saved a firm over £1 million.

This isn’t about adding more to your plate.

It’s about adding a tool that adds value to your clients and your business easily and efficiently.

So if you want a repeatable way to stay embedded in your client’s world — and finally move beyond transactional HR work — tune in.

This one could be just what you're looking for.

Timestamps:

00:00 – Why HR Consultants should care about motivation, not just marketing
00:28 – What motivational maps are (and why they’re not just personality tests)
01:14 – Steve’s journey: from Fitness First to government-backed engagement work
04:20 – The real issue: knowing vs. implementing what actually drives people
05:05 – Case studies: how motivational maps boosted performance and retention
07:12 – Resilience vs. motivation — and why employers often miss the difference
07:54 – How motivational maps work (and what the data reveals)
09:47 – Preventing team conflict and improving culture with motivational insights
11:02 – What HR consultants really gain from using this tool
12:39 – Why change initiatives often fail — and how to fix that with mapping
14:47 – How this tool helps you win clients, keep clients, and raise your value
17:02 – Hidden costs of disengagement (and how one firm saved £1M)
19:01 – Creating businesses that feel energised — not just operational
20:03 – 4 elements of truly engaged cultures (and why most companies miss them)
22:02 – How to get trained, licensed, and start offering this to your clients
23:55 – Final thoughts: a simple tool that gives you a strategic edge

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

I’ve spent more time talking to ChatGPT over the last year than I have with most people in my life.

Not even joking.

It’s helped me write emails, sales pages, podcasts, launches, lead gen systems — you name it.

So for this week's podcast episode I thought I’d flip things around and ask:

“What do you think people should know about me?”

And what it came back with… was fascinating.

So in this episode, I’m doing something a little different. I’m handing the mic to ChatGPT and sharing:

• The 10 things ChatGPT says you should know about me (some of which I strongly disagree with)
• How many hours I’ve actually spent using ChatGPT (spoiler: it’s a lot)
• What it’s picked up about my business style, client approach, and marketing beliefs
• Which comments I push back on — and why
• And how you can use this idea to create powerful content that introduces you to your audience without bragging

Whether you’re new to the podcast or have been listening a while, this is a behind-the-scenes, slightly cheeky, and surprisingly insightful look at how I show up in business — from the perspective of the AI that knows me best.

So tune in now — and if you like the idea the prompt you can use to create your own version is below:

🧠 Want to try this for yourself? Copy and paste the prompt below into ChatGPT:

Prompt:

“ChatGPT, give me a rough estimate of how many hours we’ve spent together. Then give me a list of 10 things you think my ideal clients should know about me — based on how I think, talk, and serve people. Then explain why you chose those 10.”

💬 Once you’ve got your content share it.
Tag me on LinkedIn or email it over — I’d love to see what ChatGPT has to say about you.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.