Marketing Made Easy for HR Consultants Podcast Por Nick Poninski arte de portada

Marketing Made Easy for HR Consultants

Marketing Made Easy for HR Consultants

De: Nick Poninski
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Hey, there!

Welcome to the Marketing Made Easy for HR Consultants podcast hosted by Nick Poninski.

The show that helps you build a business that earns £70K or more.

When you tune in you'll discover the tips and tactics to generate a pipeline of perfect-fit, high-paying clients without expensive ads... time-consuming social media... or monotonous networking meetings.

So if you want more leads, clients, sales, and profits, then this is the show for you, my friend.

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New episodes every Wednesday.

Find out more at www.theinfluentialconsultant.co.uk


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To support the show please leave a review at:

https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732

© 2025 © 2025 Marketing Made Easy for HR Consultants
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Episodios
  • Is LinkedIn Sales Navigator Worth It?
    Nov 5 2025

    If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you.

    Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and when it quietly keeps you stuck in feast-and-famine mode.

    Because the truth is:

    Sales Navigator can be great — but only under the right conditions.

    And if you want consistent, predictable lead flow, there’s something even more important you need in place first.

    Here are five things you’ll discover in this episode:

    • Why Sales Navigator works for some HR Consultants — but not for most
    • How missing something vital can actually turn Sales Navigator into an expensive time-waster
    • When manual outreach is perfectly fine… and when it becomes your biggest bottleneck
    • Why you should avoid Sales Navigator if you want to avoid feast and famine - and what you should do instead
    • How to think about lead generation so clients come in even when you’re not online

    So if you’ve ever felt unsure about whether Sales Navigator is worth the money… or you’re tired of guessing how to get consistent clients… this episode will give you clarity.


    Timestamps:

    00:00 — Should HR consultants use LinkedIn Sales Navigator?
    00:37 — What Sales Navigator actually does
    01:03 — Advanced lead filters explained
    01:43 — Saving leads & accounts
    02:18 — Sales Nav vs standard LinkedIn
    02:40 — When Sales Navigator works best
    03:07 — Why Sales Nav multiplies current results
    03:47 — Sales Nav won’t convert leads for you
    04:25 — Manual outreach = feast or famine
    05:12 — My experience using Sales Navigator
    05:54 — What you need before Sales Nav pays off
    07:10 — Build a predictable leads system
    07:47 — One Funnel. Endless Leads. Workshop
    08:34 — Should YOU buy Sales Navigator?


    Want my help getting more leads and clients for your HR consultancy?

    1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

    Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

    👉 https://theinfluentialconsultant.co.uk/the-book/

    2️⃣ Work with me

    Join the Success Squad or the Fastlane Formula to plug the Client Control method into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

    👉 https://theinfluentialconsultant.co.uk/the-client-control-method/


    Más Menos
    10 m
  • How Scheduling Builds the Business (and Life) You Actually Want
    Nov 2 2025

    Everyone wants to get more done — but without a schedule, that’s not necessarily going to happen.

    The truth is, if it isn’t in your diary, it isn’t real. “Someday” never arrives — but Tuesday at 10am does.

    In this Sunday Session, I’m sharing why scheduling is one of the simplest yet most powerful habits for creating progress — in your business and your life.

    You’ll hear how a classic Yale study proved that people who make concrete plans are nine times more likely to follow through, and how you can use that same principle to build momentum every week.

    So tune in, grab your calendar, and start turning good intentions into real results.


    Want My Help to Build Your £70K+ HR Consultancy?

    1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

    2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.


    Más Menos
    7 m
  • Funnels: How to Take Control of Your Lead Gen and Your Client Growth
    Oct 29 2025

    If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you.

    I’m breaking down funnels in plain English: what they are, why they give you an on-demand pipeline, and how to build one that brings clients, sales, and profit when you decide—not when luck shows up.

    You’ll see how to replace hit-and-hope with a simple, repeatable system that helps you stand out from the crowd of other HR Consultants and scale your business with confidence.

    In this conversation, you’ll...

    • Discover the “toe-dip first” approach that turns strangers into prospects so you don't waste your precious ad spend.
    • Uncover the tiny page change that encourages sign-ups WITHOUT rebuilding your whole website.
    • See the easiest way to keep in touch with all your leads, clients and prospects so they remember you in under half an hour a week.
    • Learn the few numbers that put you in charge of your funnel outcomes without any guesswork or overwhelm.
    • Grasp how to turn traffic into booked calls without endless manual outreach.

    Want a step-by-step process you can plug-in to your business? Then join my mailing list to catch my upcoming webinar where I go deeper into building a funnel that works.

    Or, if you’ve heard enough already and want this in your business ASAP, DM me on LinkedIn and we’ll check if you're a fit for the Success Squad or the Fastlane Formula.

    Either way, enjoy the show!


    Timestamps:

    00:00 – Why Every HR Consultant Needs a Lead Generation Funnel
    00:30 – The Problem with Networking and Posting for Clients
    01:10 – What a Funnel Actually Is and How It Works
    01:50 – The Step-by-Step Funnel Journey: From Stranger to Client
    02:35 – The Toe-Dip vs Jump-In Analogy Explained
    03:15 – Why Most Facebook and Google Ads Don’t Convert for HR Consultants
    04:00 – How to Build Trust Online Before Selling Your HR Services
    04:40 – The Number One Funnel Mistake: Selling Too Soon
    05:15 – The Simple Funnel Fix: Lead Magnet + Email Nurture
    06:00 – How Funnels Give You Control, Predictability, and Consistent Clients
    06:45 – The Key Metrics Every HR Consultant Should Track in Their Funnel
    08:10 – The 7-Day Funnel Setup Plan for HR Consultants
    08:55 – How Funnels Deliver Clients, Sales, and Profits on Demand
    09:40 – What to Change When Your Funnel Isn’t Working
    10:25 – Why Funnels Are Networking at Scale (But Easier and Faster)
    11:10 – The Confidence and Control Funnels Bring to Your Business
    11:55 – Next Steps: How to Build Your Own High-Converting Funnel

    Want My Help to Build Your £70K+ HR Consultancy?

    1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

    2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.


    Más Menos
    14 m
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