Trying to dislodge an established leader from someone’s mind can be costly and often futile making initial mindshare capture essential. -Dustin Fox

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.

Whether you’re a seasoned pro or a newbie, marketing can make or break your real estate business. The more we can differentiate ourselves, and carve out a unique niche, the more credible and attractive to clients we will be.

There are many rules of marketing that will lead to success if we leverage them in our businesses. From capturing mindshare and focusing on a specific segment of the market to a bit of self-deprecating honesty, mastering these marketing basics will boost our results.

How do we significantly increase our credibility and leadership position in the market? In this episode, I share 13 marketing fundamentals and how to implement them in your business.

Three Things You’ll Learn In This Episode

• Perception matters
  You might not think perception can lead to more sales, but it actually allows you to win people over in the long run. What steps can you take to ensure a positive perception in the marketplace?

• Occupy prime mental real estate
  Many agents try to grow their business by being generalists, but that can dilute the effectiveness of our marketing. Why is it better to focus on owning a specific category or even an idea or concept?

• A counter-intuitive strategy for increasing your credibility
  Self-deprecating honesty goes a long way in gaining the trust of consumers. Why would we want to tell consumers about weaknesses and how do we balance it out with a positive?

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

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