In the local marketing game, some of the most effective strategies are things that seem too done-to-death or stale to work. As a real estate agent, you are a local business owner, and that gives you a homeground advantage that will boost your business.

With a few hacks, there’s still plenty of opportunity in these seemingly crowded places, and you can easily dominate your local area.

Getting business through social media seems too good to be true since everyone is clamoring for it. Getting onto page 1 of Google search results seems near-impossible with all the competition, but it doesn’t have to be.

What small tweaks can we make to turn our social media into a deal magnet? How can we beat Zillow in the SEO game? In this episode, I’m joined by marketing expert and the founder and lead marketing strategist at Just Sell Homes, Andrew Fogliato. He shares simple strategies that will skyrocket your social media presence and conversion.

If you know what you’re doing with SEO, you can rank on the first page for really obscure things. -Andrew Fogliato

Three Things You’ll Learn In This Episode

-Do more with the content you have

Agents who create a ton of content already have a huge advantage in the local marketing game. How can you squeeze more juice out of every video, blog and closed deal?

-How to beat Zillow at the SEO game

Many agents get discouraged that they just can’t compete with big companies on social media and search. What loopholes can give us the advantage?

-One core audience per account

Team leaders fall into a huge trap on social media. They have to post content for recruiting and lead generation. How do you do this without confusing the algorithms?

Guest Bio

Andrew Fogliato is a marketing expert and the founder and lead marketing strategist at Just Sell Homes. He’s been working in the real estate industry for over 10 years in sales, training, consulting, marketing roles and more. Go to https://justsellhomes.com/ or send a DM to @andrewfogliato to learn more.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

YouTube is what television was decades ago, there’s a built-in captive audience of millions watching from TVs, tablets and smartphones. This can play right into the hands of a real estate agent. With the right strategy, you can turn YouTube into a billboard for your real estate business for a lot less.

You can gain unparalleled levels of exposure, build trust, awareness and ultimately drive action. You can even become a bit of a local celebrity!

The power of TV commercials is something HVAC companies, electricians and plumbers have tapped into. Why can’t a real estate agent do the same?

How do you create your own YouTube ad magic? How do you use ads to guide people through the buying journey?

In this episode, I share the exact process I use to advertise on YouTube, and how to get 100,000 eyeballs on every home you sell.

Whether your potential clients are unwinding on their couch or killing time in a waiting room, your content will be there, stealing the show. -Dustin Fox

Three Things You’ll Learn In This Episode

-The hyper-local hero effect

Social media ads don’t make you stand out the way YouTube ads do. Why do YouTube ads turn you into a local celebrity?

-Turn heads and open wallets

The whole point of direct response marketing is to elicit an action. How do you achieve this through YouTube?

-Why custom sequence ads work

The people who view your YouTube ads are at various stages of the buying journey. How do you create a structured journey and a cohesive narrative so you can build trust, awareness and ultimately drive action?

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Some of the best ways to generate leads is combining the local knowledge and connections of an agent with a digital component.

All the information you have about your city can be turned into a lifestyle blog. The foot traffic generated by the garage sales that are always happening in our neighborhoods can be flipped into website traffic.

A lot of agents market themselves at garage sales and they even post blogs, but Mor Zucker is taking it to the next level. She uses these things to build relationships, get more eyeballs on her content, grow her database and even give back.

How do you use lifestyle blog content to get more leads? How do you use the impressions created by a garage sale to grow your business? In this episode, I’m joined by the Operating Partner and Co-Founder of Team Denver Homes. Mor talks about the two surprising lead sources that have moved the needle and helped her acquire more listings.

Create an event where you interact with the homeowner, and make sure all the information lives on your website. -Mor Zucker

Four Things You’ll Learn In This Episode

- Don’t pigeonhole yourself into luxury

Luxury listings are a great way to gain visibility in our markets, but why should we be careful about only being seen as luxury agents?

- The truth about having a team

In real estate, the dream is to build a team so you can step out of production, but could you be shooting yourself in the foot by choosing not to sell?

- Garage sales can be a lead pillar

Every seller has to clean out their house and do a garage sale. How does Mor use this to create an elevated experience that captures web traffic and leads? How can you add a charity component to it?

- The power of a book

A book doesn’t have to sell thousands of copies for it to be a solid source of business. How does Mor Zucker leverage her book to get in front of more people?

Guest Bio

Mor Zucker is the Operating Partner and Co-Founder of Team Denver Homes. Mor has been a top-producing real estate agent since the first year she began her real estate career in 2014. She specializes in investment properties and multi-unit multi-million dollar residential developments. Her current team consists of eight agents that produced more than 100MM dollars in real estate production in 2021. She is a public speaker known for her unique marketing and technology expertise and is a multiple award winning, recognized professional in her field. Mor also owns the number one blog in Denver, http://Thedenverear.com , which has over one million unique viewers per year. For more information, head to www.teamdenverhomes.com and https://www.thedenverear.com/. Follow @morzucker on Instagram.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.