Summary:
This article discusses the thorny issue of having a national airline named after another country. What to do and what will the cost be?

原文章討論: https://www.15mins.today/blog/ep-907-rebranding-is-beneficial-to-china-airlines

Vocabulary and Sample Sentences:

Prohibitive adj.: when a price is so high it causes people to not buy something
Was the cost of renovating the building prohibitive? Is the La Ferrari prohibitively expensive?

Polarize v.: separate people into 2 camps with opposing opinions
Did the new passport design polarize the public? Is politics very polarizing?

Rebrand v.: change the name of a product / company or how it is advertised
Can rebranding be effective in changing people’s opinions?
Is rebranding a guarantee for success?

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你在尾牙或春酒中過大獎嗎？或是你總是看著別人歡呼呢？本週《英語咖啡館—人生系列》John 老師和 Patrick 老師要來聊聊各自最難忘的尾牙故事——包括一頭烤全豬、猜歌遊戲連勝三關，還有13歲就被老爸推去跟廠商談判的「童工陰影」！

台灣的尾牙文化和西方的年終派對有什麼不同呢？從砸重金請明星的大企業尾牙，到部門自辦的主題派對，原來「慶祝年終」在不同文化下的想像天差地遠。

Have you ever won a major prize at a year-end banquet or spring banquet? Or are you always watching others cheer? This week on English Cafe - The Life Series, John and Patrick share their most unforgettable year-end banquet stories—including a whole roasted pig, winning three consecutive rounds in a song-guessing game, and the "child labor trauma" of being pushed by dad to negotiate with vendors at age 13!

What are the differences between Taiwan's year-end banquet culture and Western year-end parties? From big corporations spending heavily to invite celebrities for their banquets, to departments hosting their own themed parties—it turns out that "celebrating year-end" varies drastically in different cultures.

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🔥 社會人核心英語有聲書課程→https://15minsengcafe.pse.is/554esm

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🌎 15Mins.Today 相關連結
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