Unlock the strategies to command premium fees in a competitive market.

Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investment in your services.

Learn how to build a strong system that not only highlights your agency’s unique advantages but also builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain insights into maintaining and justifying your fees effectively, even in the face of stiff competition.

Moreover, explore the essential business skills that can elevate your fee structure. Understand why pioneering unique offerings can position you as a market leader and how to handle client objections with finesse during negotiations.

Tune in to IGNITE your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Develop a unique product or service that guarantees clients a higher net price for their property, thereby justifying your premium fees.

➡️ Enhance your ability to demonstrate and deliver value, and highlight the importance of perceived worth and confidence in client negotiations.

➡️ Establish exclusive systems and processes that clients can only access through your agency, ensuring they see the added value and are willing to pay higher fees.

Some great moments:

✅ “If some people are charging £1,000 fixed and you're wanting to charge 1.5%. It's quite a substantial difference on the face of it, isn't it?”

✅ “All agents are the same and, in reality, 95% of what we can do is pretty similar, isn't it?”

✅ “Fee's a funny thing because we think that they want to pay less than we want to offer. Yeah, and it's not true.”