Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok!

Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit.

Discover the importance of crafting platform-specific content and the advantages of persistent innovation. We’ll tackle the challenges of staying authentic while appealing to high-end property markets, sharing strategies to maintain credibility and capture attention.

Plus, get an exclusive look at how Ashdown Jones maintains their top-tier engagement. This episode is packed with actionable advice designed to elevate your agency's profile. Tune in to transform and IGNITE your agency.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Consistent, relevant content can transform an estate agent from a casual poster to a platform sensation.

➡️ Experimentation and platform-specific content are crucial for TikTok marketing success.

➡️ TikTok's diverse user base and potential for high engagement make it a valuable tool for targeting high-end properties and enhancing brand visibility.

Some great moments:

✅ “If you look up how much money you earn, say, something like two cents for every thousand views”

✅ “ They want to know how many times my wife's been to Disney World and what food she recommends in each park.”

✅ “But actually just going on and doing a walkthrough of three-bed semi, I don't think it's going to give you any extra credibility really”

Discover how to transform difficult client relationships into opportunities!

In this essential episode, we uncover the art of managing challenging client interactions, ensuring you maintain professionalism and secure the best outcomes.

Learn from Phil’s intense experience with a controlling vendor, uncovering strategies to handle passive-aggressive behaviour and mitigate stress effectively.

Embrace emotional resilience as your shield against the high demands of clients; Uncover the techniques to maintain your composure, as we draw parallels with the calming nostalgia of the Ready Break Glow advert.

Through Sam’s personal stories, we reveal crucial methods for managing emotions, helping you respond logically to emotional arguments while preserving your mental well-being and personal boundaries.

Gain mastery over work-related anxiety with actionable steps to manage intrusive communications outside office hours.

Learn how to reframe your thoughts and view challenging situations from new perspectives - you’ll have all the tools needed to handle demanding clients as effortlessly.

Join us in this episode and IGNITE your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Understanding client motivations helps professionals respond strategically and maintain professionalism.

➡️ Emotional resilience aids in managing stressful client interactions by separating logic from emotion.

➡️ Setting firm boundaries, like turning off notifications, can reduce work-related anxiety and improve work-life balance.

Some great moments:

✅ “When the name pops up on your phone, so does your levels of anxiety, like a little spike on whoop!”

✅ “She speaks in a very considered low tone way, very authoritative, and it can be a little bit intimidating for some people, yeah because she talks slowly to make sure that you can't interrupt her as she's talking!”

✅ “So when I got to the end I flew up this cliff because if I hesitated for one second they'd have had to helicopter me off that cliff!”

Dive into the dynamic world of real estate mergers and acquisitions featuring David Lindley, an expert with deep roots in prestigious organisations like Fine & Country and the Guild of Property Professionals.

Discover the game-changing implications of the recent sale of Fine & Country to the Property Franchise Group, which now includes industry heavyweights like Belvoir and EweMove. Explore how this strategic consolidation could reshape the housing landscape.

Gain insights from David on the unexpectedly low sale price of Fine & Country, a brand renowned for its robust membership model and rich history. We unravel the complexities of the valuation, delving into factors like EBITDA, net profit, and potential undisclosed agreements that might have swayed the figures.

Uncover the evolving landscape of franchise models within estate agencies - the challenges and opportunities of integrating technology to scale in a competitive market.

Learn about effective support systems for self-employed agents, compare UK and US models, and anticipate future dynamics between franchisors and franchisees.

Don't miss this insightful exploration into the evolving trends and future prospects of the estate agency industry. Tune in to IGNITE your agency’s potential!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ The acquisition of Fine & Country by the Property Franchise Group for £15 million raises questions about the valuation of respected brands with a membership model and residual income, potentially signalling strategic shifts in the housing market.

➡️ Integrating technology and maintaining franchise growth in a saturated UK market presents challenges, highlighting the importance of community support for self-employed agents to foster the sharing of ideas and motivation.

➡️ The future of estate agency franchises appears uncertain, with a trend towards more franchise-like models and the potential impact on franchisor-franchisee relationships, particularly regarding fee structures and perceived value over time.

Some great moments:

✅ “And it's only getting bigger. It's got Belvoir, it's got Ewemove, it's now got Fine & Country!”

✅ “Our newest branches are £16 and £14K, whereas if you look at the average fee of an agent in the UK it's like £3k or less. I know it's just crazy, isn't it?!”

✅ “There's a weird backstory to this, but there was an overall deal that was worth 60 million pounds. That was a merger between Fine & Country, and back then Easy Property”