Unlock the strategies to command premium fees in a competitive market.

Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of their investment in your services.

Learn how to build a strong system that highlights your agency’s unique advantages and builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain insights into maintaining and justifying your fees effectively, even in the face of stiff competition.

Moreover, explore the essential business skills that can elevate your fee structure. Understand why pioneering unique offerings can position you as a market leader and how to handle client objections with finesse during negotiations.

Tune in to IGNITE your agency!

Listen to the LEGEND Podcast here

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Learn strategies to target high-value homes without jeopardising your core market by creating a separate brand.

➡️ Embrace an entrepreneurial spirit and continually question the status quo, regardless of your experience level.

➡️ Master the LEGEND formula to convert property valuations into sales without compromising fees.

Some great moments:

✅ “We can decide that a £300,000 cottage with roses around the door is unique just as much as a £2.5 million home with 30 acres is!”

✅ “How do I make sure that, once I get the valuation, I convert without dropping my fee? Well, we have a formula we call legend!”

✅ “I'll very briefly explain what Legend is. It's listen, explore, gap, educate, needs, decision, and you can see it's just a timeline framework… ”