• 172. Jon Trevor, Global eCommerce Manager at Ecotone: In-Housing Digital Capability

  • Jul 6 2024
  • Duración: 42 m
  • Podcast

172. Jon Trevor, Global eCommerce Manager at Ecotone: In-Housing Digital Capability Por arte de portada

172. Jon Trevor, Global eCommerce Manager at Ecotone: In-Housing Digital Capability

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Our guest Jon Trevor has a unique background working in the Digital Shelf first on the Agency side with Ascential and, during the last two years and a half, at Ecotone, is the leading company in Europe for organic, vegetarian, healthy and fair-trade food. When Jon joined this business, he decided to take a unique take on Digital: instead of relying on external partners, he in-housed many of the capabilities that are normally outsourced. In this conversation, you'll hear about his journey and how he's developed this team through:

    • Ecotone's brand portfolio, approach to biodiversity and B Corp status
    • Jon's career background in agency
    • His current scope within Ecotone's global eCom team managing the tech stack and providing services and capabilities to local BUs
    • An in-house approach to digital shelf and how they deliver tools, reporting, and resourcing against the key areas
    • Integrating AI into digital shelf analytics and the wider business
    • Content creation and an in-house Digital Asset Management system

    More:

    • Follow us on Instagram: https://www.instagram.com/fmcgguys/
    • Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
    • Audio Mixing by Rodrigo Chávez
    • Voice Acting by Jason Martorell Parsekian
    Más Menos
activate_primeday_promo_in_buybox_DT
Gestión Economía
Más Menos

Lo que los oyentes dicen sobre 172. Jon Trevor, Global eCommerce Manager at Ecotone: In-Housing Digital Capability

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles