In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey.

Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was missing. After some data magic and advice from Alexandra, she then saw a jaw-dropping 500% increase in sales in just one month!

This is the power of utilising data and customer journey in business to find the holes and to know where to dedicate your time and resources.

ABOUT ALEXANDRA:

Alexandra Moore is the CEO and Lead Strategist of Coach House Marketing Inc. is a 14 year strong boutique marketing and digital strategy firm based in Toronto. A former academic (her PhD work is in Shakespeare) Alexandra has a proven track record of developing strategic opportunities for clients to reach record-breaking conversion & sales growth rates, while supporting a fiscally prudent, data-driven approach to testing and scale campaigns.

She is certified as a digital transformation expert from Yale University, a digital advisor for the Canadian Digital Adoption Program, and is passionate about supporting organizations in their ability to reach new audiences and markets, engage the public in new digital ways, build new partnerships and networks to improve digital capacity, collect and analyse data to better understand value and impact, improve specific areas of business with digital technology, and transform business models for long-term sustainability.

CONNECT WITH ALEXANDRA:

Website: www.coachhousemarketing.com

Information on Scaling Businesses: www.coachhousemarketing.com/the500percentcourse

LinkedIn: https://www.linkedin.com/in/alexandralmoore/