Ever wondered how to perfect your personal style and make it work for your business goals? Well, this episode is tailor-made for you! (Pun absolutely intended). In this conversation, I’m sitting down with the fabulous Dina Cerchione to dive deep into all things personal styling and brand image.

Dina shares her magic touch on understanding yourself to create a style that's not only flattering but also a true reflection of your personality and business brand. We chat about why copying others’ styles just doesn’t cut it—and how you can craft a look that's uniquely yours.

We also discuss mood boards, intentionality, and how small changes can transform your entire look! Whether you're gearing up for a branding photo shoot, or simply navigating your wardrobe for Zoom meetings, Dina’s got the tips to make you shine.

We even get into some fun behind-the-scenes insights from Dina’s styling gigs in television and personal branding, including how contestants are prepped for their national TV debuts!

So, if you're ready to up your style game and make a lasting impression, you won't want to miss this. Tune in now and make your closet—and your brand—work for you!

ABOUT DINA:

Dina Cerchione has been making celebrities and reality TV guests look great on-and-off camera for over 25 years and is one is one of the busiest Hollywood stylists in town. Her work has been seen on some of the biggest shows on television, including America’s Got Talent, Deal or No Deal, Dr Phil, and on all of the major networks and streaming services including FOX, ABC, Netflix, and HBO. She has also been featured in industry and consumer media outlets such as In Style, The New York Times, The Hollywood Reporter, People, and The Daily Mail.

Now she is working that same Hollywood magic for modern entrepreneurs, speakers, coaches and anyone who is the face of their business helping them enhance their brand using style. Through her many years of honing her craft working as a TV wardrobe stylist, Dina knows how to tap in and tell people’s story using style. Her approach is rooted in the belief that a well-designed personal style can open doors and create opportunities. With an eye for detail and an understanding people need to present themselves in an authentic way, Dina helps her clients make lasting impressions that align with their ideal clients and their professional aspirations. Whether it’s for a keynote speech, media appearance, brand photo shoot or daily business interactions her mission is to ensure every entrepreneur she collaborates with has a personal style that is as unique and impactful as their brand.

GET IN TOUCH WITH DINA:

Instagram: @dmcstyles

LinkedIn: Dina Cerchione

Website: dmcstyles.com

Freebie: The Ultimate Guide To Your Brand Photo Shoot Style https://keap.app/contact-us/4141690198853504

Have you ever felt like your brand just isn't hitting the mark? Whether you're a seasoned business owner or just starting out, maintaining a strong visual brand can be a game-changer. But HOW do you create and keep a brand that truly stands out in the crowd?

In this episode of the Seriously in Business Podcast, I want to walk you through the essentials of building and maintaining a strong visual brand. We'll dive headfirst into what makes a brand truly pop! I'll give you the lowdown on why having a consistent visual brand isn't just about looking pretty—it's about building trust, standing out, and even being able to charge more for your services.

We'll cover everything from logos, colour palettes, and fonts to why your brand's vibe should shine through in every touchpoint—whether it's a social media post, website, or flyer. I'll even share some insider tips on creating a brand style guide and how using tools like Canva Pro can streamline your design process.

Join me as we break down the components of a killer visual brand, and I share my top tips and tricks to make branding work for you. You'll walk away with actionable insights to elevate how your business looks and feels—or at the very least, you'll learn how to make your brand more recognizable and trustworthy.

Ready to take your branding game to the next level? Let's dive in! 🌟

Wanna go deeper? Grab your free access to the Seriously in Business Challenge here: https://whitedeer.com.au/sibchallenge

In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey.

Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was missing. After some data magic and advice from Alexandra, she then saw a jaw-dropping 500% increase in sales in just one month!

This is the power of utilising data and customer journey in business to find the holes and to know where to dedicate your time and resources.

ABOUT ALEXANDRA:

Alexandra Moore is the CEO and Lead Strategist of Coach House Marketing Inc. is a 14 year strong boutique marketing and digital strategy firm based in Toronto. A former academic (her PhD work is in Shakespeare) Alexandra has a proven track record of developing strategic opportunities for clients to reach record-breaking conversion & sales growth rates, while supporting a fiscally prudent, data-driven approach to testing and scale campaigns.

She is certified as a digital transformation expert from Yale University, a digital advisor for the Canadian Digital Adoption Program, and is passionate about supporting organizations in their ability to reach new audiences and markets, engage the public in new digital ways, build new partnerships and networks to improve digital capacity, collect and analyse data to better understand value and impact, improve specific areas of business with digital technology, and transform business models for long-term sustainability.

CONNECT WITH ALEXANDRA:

Website: www.coachhousemarketing.com

Information on Scaling Businesses: www.coachhousemarketing.com/the500percentcourse

LinkedIn: https://www.linkedin.com/in/alexandralmoore/