• 174. Client Case Study: FRG Real Estate

  • Aug 6 2024
  • Duración: 41 m
  • Podcast

174. Client Case Study: FRG Real Estate

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  • Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign. ------------------------ In today's episode, we cover the following: Why they needed support from MKW Creative Co.Sarah's marketing backgroundThe evolution of FRG's marketing effortsHow marketing managers create a plan with multiple peopleWhat qualities of FRG are reflected in the brandingCreating a brand that is community and client-focusedCollateral materials that the team was most excited aboutConnecting branding with exclusivity in a personalized wayNailing the aspirational yet approachable vibeThe advice she'd give to her young marketing professional selfWhat Sarah hopes her future self says about her present self ----------------------- GUEST INFO: To learn more about Sarah, follow her on Instagram @STVogelsang or email her at sarah@thefrgteam.com and to learn more about FRG Real Estate, follow their Instagram @FalkRuvinGallagher and visit their website, thefrgteam.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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