Hello PR friend!

Of all the marketing activities that help promote a brand, a company, or a collection, partnerships with personalities, experts, or even complementary companies greatly facilitate public relations work.

I hear you, PR friends; indeed, this is not new. From Marilyn Monroe boasting about wearing only her Chanel No. 5 to bed to the Kardashians, who are now developing their own brands, I agree there's nothing new about the principle of partnerships.

But how effective this partnership tactic is.

I wanted to talk to you about these successful associations today because, at NATA PR agency, we are presenting to the media one of the latest collections from Roche Bobois, launched in Milan in spring 2024.

This is the first collaboration with the Chinese designer Jiang Qiong Er.

The furniture is magnificent, created in a contemporary spirit inspired by traditional Chinese colors and bamboo.

I invite you to take a look at the Roche Bobois website.

So, how does this collaboration make our PR tasks easier?

Well, immediately after sending the press release presenting this collection to our journalist friends in Canada, three major media outlets requested an interview with the designer.

You should know that spontaneous requests of this type are rare and exceptional.

But since the Asian community likely represents more than 20% of Canada (it accounted for 18% according to the latest statistics in 2016), you can understand the appeal of this partnership to our journalist friends.

So, imagine the demand for these products in Vancouver and elsewhere in the beautiful Canadian provinces.

Roche Bobois wisely chooses its partnerships and is not afraid to collaborate with creators who are not yet global celebrities but have all the potential to become one.

Recently, a partnership with the Portuguese artist Joanna Vasconcelos, who created the Bombom collection, also met with great success.

Indeed, an adaptation of the Bombom collection into beautiful garden furniture presented at the IDS in Toronto (International Design Show) in January 2024 was a hit.

I hear you; it's not so easy for smaller companies to develop such associations.

However, every day, I see young brands from the web finding influencers who share the same values and presenting the company's products.

Sometimes, the collaboration is so fruitful that the brand develops a product with the influencer, who can present it to their community.

These partnerships are now accessible to everyone thanks to the web and influencers.

It's up to you to find those with fan communities interested in your offer.

If you want to know more about PR, check our links and sign up for our lists so you do not miss anything.

Nata

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