One of the biggest tripping hazards in real estate is that our results will always lag far behind our lead gen efforts. If we’re not working the pipeline, everything will seem fine in the present, but turn bleak months later.

That’s why it’s so easy to get complacent and take our foot off the gas.

Top producing agents who do massive numbers never stop filling the pipeline. They treat everyday like day zero in business. Instead of getting complacent, they are obsessed with maintaining the same level of effort every single day. Because of the glamor real estate is associated with, it’s easy to forget about the importance of the grind, and that can take you out of business fast.

How do you make sure what you’re doing now is going to lead to transactions later? Is social media as important to our results as we’ve been told? In this episode, I’m joined by Wisconsin agent, Justin Ippoliti. He talks about the secret to selling 201 homes in one year.

If I take my foot off the gas - even for a second - there’s competition ready to dust me aside and take over everything I’m doing. -Justin Ippoliti

Three Things You’ll Learn In This Episode

-Stack up on relationships

Every real estate transaction - even if it’s a lower price point - should be treated with care because that’s how future business is created. How does putting the work in pay off later?

-How to succeed without a social media strategy

Most agents doing big time numbers have no social media presence or they couldn’t care less about it. How do we avoid getting so caught up in the glamor of real estate we forget the grind?

-The secret to surviving industry changes

August 17 is right around the corner and a lot of agents are terrified of what it means. How do we thrive in this new era of real estate?

Guest Bio

Justin Ippoliti is a Real Estate agent with Shorewest Realtors. A former teacher with a legal background, he is an experienced salesperson with a demonstrated history of working in the real estate industry. Learn more about Justin here or send an email to jippoliti@shorewest.com.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.