Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.

The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov.

Hit PLAY to hear:

• Why you need to focus on key initiatives
• The importance of diversifying your paid traffic strategies
• Optimising tech stack as a key part of a brand’s strategy
• Creating high-quality and authentic content
• How AB testing helps in decision-making

Key timestamps to dive straight in:

[04:44] Different businesses require unique strategies for success.

[08:22] Tech landscape has changed in the last decade.

[10:38] Optimize tech strategy, understand market to succeed.

[13:37] Varied strategies needed for diverse paid ad platforms.

[16:41] Knowing when to stop, learn, and test.

[18:44] Don’t try and do everything at once.

[20:06] Listen to Marianne’s Top Tips!

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