Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions.

Hit PLAY to hear:

• The importance of public speaking in business
• Why you need to overcome your fear of public speaking
• Where to start your speaking journey
• Practical tips to prepare for your speaking gig
• Crafting your message and practicing your delivery

Key timestamps to dive straight in:

[04:22] Public speaking requires practice and training.

[07:06] Start with your passion, genuine enthusiasm, expertise not necessary.

[11:49] Network at events, build LinkedIn profile.

[15:15] Prepare, know your content, pitch confidently.

[17:01] Structure helps, no script, rehearse after drafting.

[21:23] Prepare for presentation with personal methods/questions.

[22:50] Understanding what audience and organizer want is key.

[34:13] Prepare answers, involve audience, prime for questions.

[35:23] Listen to Janis’ Top Tips!

Full episode notes here: https://ecmp.info/496

Contact SHOPLINE >>> https://ecmp.info/shopline

Be part of Episode 500 >>> https://ecmp.info/500

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.

The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov.

Hit PLAY to hear:

• Why you need to focus on key initiatives
• The importance of diversifying your paid traffic strategies
• Optimising tech stack as a key part of a brand’s strategy
• Creating high-quality and authentic content
• How AB testing helps in decision-making

Key timestamps to dive straight in:

[04:44] Different businesses require unique strategies for success.

[08:22] Tech landscape has changed in the last decade.

[10:38] Optimize tech strategy, understand market to succeed.

[13:37] Varied strategies needed for diverse paid ad platforms.

[16:41] Knowing when to stop, learn, and test.

[18:44] Don’t try and do everything at once.

[20:06] Listen to Marianne’s Top Tips!

Full episode notes here: https://ecmp.info/495

Contact SHOPLINE >>> https://ecmp.info/shopline

Be part of Episode 500 >>> https://ecmp.info/500

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002.

Hit PLAY to hear:

• Why you should prioritize your category pages
• How to do on-page optimization
• Why it’s no longer about backlinks
• The different SEO strategies for high and low SKU count businesses

Key timestamps to dive straight in:

[04:11] Customers' desire critical for SEO and marketing.

[08:57] Analysis reveals 60% organic revenue from Shopify.

[11:18] Rule of thumb for collection pages.

[12:25] Macaroni analyzes Shopify tags to optimize categories.

[14:23] Listen to Sam’s Top Tips!

Full episode notes here: https://ecmp.info/494

Contact SHOPLINE >>> https://ecmp.info/shopline

Be part of Episode 500 >>> https://ecmp.info/500

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor