That's not a business…

How many times have you thought this about what you do?

Or the thing you really want to do?

I used to think that too.

I put myself off launching this business for agessss....

Because despite having plenty of evidence people wanted my help...

I chose instead to believe the naysayers.

I let the ideas of what a *business* looks like get in my head.

I forgot that the old ways of doing business... don't necessarily work.

I was trying to apply principles of a traditional business built by privileged rich white men in the 1960s to something for a one-woman show in 2024.

In this episode: the 5 things to stop if you want to move from 'hobby' energy into full-blown business energy.

That's Not A Business is now open for enrollment.

This mastermind is for you if:

• you're in an established industry (like accounting, for example) and you're struggling to differentiate yourself from the pack.
• You run your business 'how it's always been done' by the rest, charging what they charge and creating packages based on the same old same old... You don't feel like anyone's first choice, but like one of many options they choose because you're either closer in proximity or cheaper
• you're in an industry that's relatively 'new' and you're struggling to see how it's viable as a business. You struggle to get clients from social media, and if someone asks you to explain what you do, you flounder.

You'll learn:

• Why your problem isn't actually ‘that’s the way it's always been done' and how to move out of thought loops keeping you stuck
• Why your content isn't bringing in sales and how to solve it like, yesterday
• Why it doesn't matter if your market it ‘oversaturated’ and how to become a market of one for dream clients who will absolutely pay your rates
• Why ‘the slow economy’ doesn't actually have as much power as you're giving it and how to fix the thing much closer to home that's keeping your DMs as dry as a desert

Find out more here

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