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This episode of the Serve First, Sell Later Marketing Podcast dives into the power of LinkedIn company pages for legal and financial professionals. Host Sylvia Garibaldi, founder and CEO of SG and Associates, explains how to optimize your page to attract new clients, create valuable content, and leverage analytics to measure success. You'll also learn essential do's and don'ts for effective LinkedIn page management. This episode is a goldmine of information to supercharge your company page and attract high-quality leads! And if you don’t have a company page yet, you’ll be eager to set one up by the end of this episode!

Resources mentioned:

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Key Takeaways:

• Turn your LinkedIn page into a client magnet: discover how to attract new clients and establish your firm as a leader in your field.
• Craft the perfect company profile: learn how to optimize your page with professional branding, clear descriptions, and attention-grabbing visuals.
• Content is king (or queen): find out what kind of content resonates most with your audience and how to create valuable posts that showcase your expertise.
• The power of engagement: learn strategies to build relationships with potential clients through comments, discussions, and consistent posting.
• Track what works: discover how to use LinkedIn analytics to measure your success and fine-tune your approach for maximum impact.

Chapter Summaries:

• (01:00) The Power of LinkedIn Company Pages
• (04:13) Optimizing Your Company Page
• (15:22) Engagement and Analytics
• (22:22) Do's and Don'ts of LinkedIn Company Pages

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