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This episode dives into the strategies legal and financial professionals can use to establish themselves as thought leaders in order to help them skyrocket their followers and create a thriving community of fans. Sylvia Garibaldi, host of the Serve First, Sell Later Marketing podcast, discusses the importance of building a community of followers and the benefits of thought leadership, including increased credibility and visibility, attracting high-value clients and influencing industry trends. Sylvia outlines simple, key steps to take to achieve thought leadership status so that your work can make a bigger impact!

Resources Mentioned:

#12 How To Create Your Messaging That Gets Attention

#31 How To Turn Your LinkedIn Company Page Into A Client Magnet

#18 How To Fill Your Prospecting Pipeline

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Key Takeaways

- Establishing Thought Leadership: Introduction to the concept of thought leadership. Importance of becoming a trusted advisor and influencer.

- Leveraging LinkedIn and Social Media: Utilizing LinkedIn for client acquisition and thought leadership. Strategies for content distribution and engagement.

- Networking and Collaboration: Building genuine relationships through industry events. Collaborating with peers to enhance influence and reach.

- Providing Free Resources: Offering valuable resources like guides and consultations. Converting leads into clients through CTA.

- Staying Current and Innovating: Importance of staying updated on industry trends. Innovating to improve client experiences and processes.

Chapter Summaries
- Establishing Your Expertise (01:53)
- Creating Valuable Content (06:36)
- Leveraging Social Media (09:17)
- Networking and Collaboration (14:05)
- Offering Free Resources (17:26)
- Staying Current and Innovative (22:57)

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