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You often hear that you should be selling to your target audience, however, in order to do that you need to really understand the psychology behind their buying behaviors.

Which is why I love studying the 4 types of buyers because once you can identify the different buyers you can then start to better serve your clients and you can provide them with the necessary resources that they need to make an educated and informed decision of whether your product or your services are the right fit for their needs.

Today, we are going to dig into the 4 types of buyers, how you can identify them, and how you can tailor your message specifically to those buyers and what they need to make an overall decision on whether they want to buy your product or service.

So, if you are ready to take your sales strategy to the next level by understanding your customers’ behavior and the 4 types of buyers press play and let’s go!

After listening to the episode use the text me button at the top of the show notes and let me know what kind of buyer you are and how you resonate with being that buyer!

Episode Highlights:

• Importance of understanding buyer behavior in sales

• Significance of tailoring messages to different types of buyers

• The 4 types of buyers

• The Analytical buyer – how to sell to them

• The Amiable buyer - how to sell to them

• The Expressive buyer - how to sell to them

• The Driver buyer - how to sell to them

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Email – andee@andeehart.com