Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, UpTop's Craig Nishizaki and Michael Woo talk about their Top 5 list of the most high-value (and sometimes underrated) UX-related activities and strategies that could transform the way your company operates!

From journey mapping to customer interviews, prototyping, UX audits, and benchmarking, these essential practices can make a world of difference in enhancing your product or service.

🔍 What You’ll Learn:

• The importance of Journey Mapping for understanding user pathways
• How Customer Interviews can unveil critical insights
• The value of Prototyping in making design concepts tangible
• Why conducting a UX Audit is crucial for identifying usability issues
• The role of Benchmarking in setting and achieving UX goals

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

Tags: UX design, UX strategy, UX methods, UX for businesses, business leaders


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Episode Particulars

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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

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