Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, UpTop’s Michael Woo is joined by Troy Parke, and they talk about how business and design leaders can collaborate more effectively to generate greater value for their customers.

Troy is the Director of UX How, a resource for UX Design “How To” insights, and Method Toolkit LLC. He has experience at Bank of America, ESPN, Disney, and Alaska Airlines. Troy was previously a design leader on Rolling Stone, Microsoft, Nickelodeon, and Marvel projects.

🔍 What You’ll Learn:

• How integral business and UX are to one another
• Why business decision-makers should prioritize UX
• How to leverage envisioning to help influence business decisions
• Tips on how design professionals can better understand the businesses they work for

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

Tags: UX design, UX strategy, user experience, business strategy

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Episode Particulars

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Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/

Troy Parke | Director of UX How: https://www.uxhow.com/, https://www.linkedin.com/in/troyparke/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

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PODCAST Links

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Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, UpTop’s Craig Nishizaki and Chris Hare, founder of The Storied Future, talk about the power of storytelling, and how stories—particularly atomic stories—can help businesses establish a brand and grow. Learn the difference between stories and narratives, and how you can create your own brand narrative through different storytelling techniques.

🔍 What You’ll Learn:

• The difference between stories and narratives
• What atomic stories
• How to tell a story effectively
• How to use atomic stories to build a brand narrative

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

Tags: atomic stories, atomic storytelling, storytelling, storytelling techniques

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Episode Particulars

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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Chris Hare | Founder, The Storied Future: https://www.linkedin.com/in/hareforce1/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

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PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

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Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, Craig sits down with Andrew Walsh, CEO of Applicate Commerce, to discuss the pivotal moments and strategies that have driven the company's successful transition into the digital age. From embracing e-commerce to integrating AI into their core processes, Andrew shares invaluable insights on how businesses can stay ahead of the curve in an ever-evolving industry.

🔍 What You’ll Learn:

• Strategies for winning both physical and digital carts
• The impact of AI on distribution and digital business
• Building strong relationships with stakeholders for a successful digital transformation
• Aligning vision and strategy to drive business success
• Fostering optimism and excitement in the face of change

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

#uxdesign #uxstrategy #uxmethods #uxforbusiness #businessleaders


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Episode Particulars
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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Andrew Walsh | President and CEO, Applicate Commerce: https://www.linkedin.com/in/andrew-walsh-applicate-commerce/

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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa