In this episode you'll discover:

👉 Why you need to identify your Big Domino so you can 10x the success of your HR Consultancy.
👉 The 5 major insights I got from Europe's biggest marketing conference which you can discover for free and use to increase your clientbase.
👉 What the Brad Pitt experience is and how you can use it as your sole marketing strategy to get clients for your HR Consultancy.
👉 Why your HR Consultancy needs a Signature Offer - and why your clients need you to have one too.
👉 How to make it EASY for people to want to work with you - without spending a single penny.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

PS - If you want to go to Atomicon AND you want to support the show then use this affiliate link. It won't cost you a penny but I'll get a cheeky kickback from it which is always nice.


Timestamps:
1. **00:00** - Introduction to the marketing conference experience
2. **00:20** - Sharing the five key takeaways from the conference
3. **01:19** - Mick Peninsky's personal updates and transition to Manchester
4. **02:02** - Takeaway #1: Move the big domino
5. **03:43** - Identifying your big domino for exposure
6. **05:01** - Takeaway #2: Customer experience is key
7. **06:04** - Examples of exceptional customer experiences
8. **09:03** - Tips to improve customer experience
9. **10:29** - Takeaway #3: Make it easy for people to understand why they should choose you
10. **11:03** - Key information to share with your audience
11. **13:11** - Importance of having a brochure and varied touchpoints
12. **14:36** - Takeaway #4: Develop a high ticket signature offer
13. **17:39** - Takeaway #5: The value of attending events and building relationships
14. **18:54** - Atomicon conference details and affiliate link plug
15. **20:15** - Wrap up and call to action

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