In the local marketing game, some of the most effective strategies are things that seem too done-to-death or stale to work. As a real estate agent, you are a local business owner, and that gives you a homeground advantage that will boost your business.

With a few hacks, there’s still plenty of opportunity in these seemingly crowded places, and you can easily dominate your local area.

Getting business through social media seems too good to be true since everyone is clamoring for it. Getting onto page 1 of Google search results seems near-impossible with all the competition, but it doesn’t have to be.

What small tweaks can we make to turn our social media into a deal magnet? How can we beat Zillow in the SEO game? In this episode, I’m joined by marketing expert and the founder and lead marketing strategist at Just Sell Homes, Andrew Fogliato. He shares simple strategies that will skyrocket your social media presence and conversion.

If you know what you’re doing with SEO, you can rank on the first page for really obscure things. -Andrew Fogliato

Three Things You’ll Learn In This Episode

-Do more with the content you have

Agents who create a ton of content already have a huge advantage in the local marketing game. How can you squeeze more juice out of every video, blog and closed deal?

-How to beat Zillow at the SEO game

Many agents get discouraged that they just can’t compete with big companies on social media and search. What loopholes can give us the advantage?

-One core audience per account

Team leaders fall into a huge trap on social media. They have to post content for recruiting and lead generation. How do you do this without confusing the algorithms?

Guest Bio

Andrew Fogliato is a marketing expert and the founder and lead marketing strategist at Just Sell Homes. He’s been working in the real estate industry for over 10 years in sales, training, consulting, marketing roles and more. Go to https://justsellhomes.com/ or send a DM to @andrewfogliato to learn more.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.