Here’s the amazing thing about ads:

They never stop working.

Ads don’t need days off. Ads don’t need to sleep. Ads don’t take sick days. They’re always there, working in the background, allowing you to capture leads no matter where you’re at in life.

Sick and need to close the laptop? Ads keep on going.

Family emergency? Your ads have you covered while your focus and energy need to be with those you love.

Have a hundred other things to do for your business? Ads take one big task right off your plate.

Ads are the most powerful tool you have to grow your business. They continue to pull in qualified leads that are already excited to work with you no matter what’s happening in real life…and trust us, that’s incredibly valuable.

In fact, because ads don’t have to rely on your personal capacity, they can actually multiply your revenue far more than you could on your own. 

Not sure how that works? No problem. We’re going to explain it for you right here.

One of the things we’ve been hearing more and more frequently over the past few years is that Facebook ads are getting too expensive.

If this rings true for you, hopefully you can take a little tough love today, because here’s the harsh truth:

Yeah, your cost per click is probably too high…because your messaging sucks.

There. We said it.

Look, once upon a time, you COULD get away with subpar messaging and creative work on your Facebook ads, and people would still click. But that’s simply not the case anymore.

Don’t panic, and don’t get discouraged—this is a fully fixable problem. Here’s how to make your Facebook ads shine once again…

Here’s the thing about magnets:

Depending on their charge, they can either attract…or repel.

Most people think about “lead magnets” as a way to attract the right clients, and that’s important—you definitely want them to successfully call in your perfect fit people. 

But there’s a second half of the equation that most people miss: designing your lead magnet to REPEL the wrong clients.

Most people have a “the more, the merrier” mindset when it comes to lead magnets, but trust us…that can quickly backfire, especially when you’re working with ads.

In fact, if you don’t design your lead magnets to repel the wrong people just as strongly as they attract the right ones…it’s going to cost you in the long run.

But why is that…and how can you make sure your lead magnets are repelling the way they’re supposed to? Let’s go over it together!