In this episode, Rick asks Matt 7 questions about why he does what he does and what he says are the keys to success for franchisees.

Matt is Alloy’s VP of Studio Operations and the main franchise business coach.

These questions reveal the core of what drives Matt in his role, the challenges he faces, and his strategic insights into fostering successful franchisees.

Matt's biggest challenge working with franchisees is getting them to focus on the core processes and operations of the business rather than getting distracted by secondary issues or things outside of their control.

He finds it's easier for franchisees to try to generate more leads than to have tough conversations and look inward at their own processes and retention.

If Matt could give franchisees one piece of advice, it would be to take a true interest in their actual teams and the communities they serve.

He believes franchisees need to be actively involved in their business and understand what's happening with their team and members in order to have a real pulse on the business.

Tune in to hear Matt’s perspective on what it takes to succeed in a franchise business.

Key Takeaways

Intro (00:00)

Matt’s background (00:25)

Importance of consistency in franchising (04:07)

Biggest challenges in franchising (05:19)

Focus on main business processes (06:14)

Teaching and training effectiveness (09:27)

Following Alloy programming (12:14)

Advice for franchisees (15:04)

Future vision for Alloy (16:34)

Additional Resources

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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