We recently celebrated the huge milestone of opening 50 Alloy Personal Training clubs. Having these up and running is a big achievement for us as we shoot for 100 open at the end of the year. We have already awarded 274 franchises.

In this episode, Rick and Suzanne reflect on the lessons picked along the way up to this point.

One of the lessons from the open franchises is the importance of leadership. We've seen that the top 30% of performers in our franchise are those who excel in leadership.

This involves attracting, hiring, and leading the right group of people and leaning into the business when needed. Leadership is important because fitness is a people-facing business, and the ability to lead effectively can make or break your success.

We've also learned that the owners who are willing to lean in and take an active role in their business tend to do better. This commitment to their business trickles down to their teams.

Listen in for some of the lessons we have picked as we continue to grow and thrive.

Key Takeaways

Intro (00:00)

Leadership is key to franchise success. (02:37)

Balancing support for franchisees (08:19)

Scaling the corporate team (17:42)

Maintaining company culture as the team grows (25:07)

Cultivating a relational approach in franchise partnerships (29:55)

Additional Resources

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick asks Matt 7 questions about why he does what he does and what he says are the keys to success for franchisees.

Matt is Alloy’s VP of Studio Operations and the main franchise business coach.

These questions reveal the core of what drives Matt in his role, the challenges he faces, and his strategic insights into fostering successful franchisees.

Matt's biggest challenge working with franchisees is getting them to focus on the core processes and operations of the business rather than getting distracted by secondary issues or things outside of their control.

He finds it's easier for franchisees to try to generate more leads than to have tough conversations and look inward at their own processes and retention.

If Matt could give franchisees one piece of advice, it would be to take a true interest in their actual teams and the communities they serve.

He believes franchisees need to be actively involved in their business and understand what's happening with their team and members in order to have a real pulse on the business.

Tune in to hear Matt’s perspective on what it takes to succeed in a franchise business.

Key Takeaways

Intro (00:00)

Matt’s background (00:25)

Importance of consistency in franchising (04:07)

Biggest challenges in franchising (05:19)

Focus on main business processes (06:14)

Teaching and training effectiveness (09:27)

Following Alloy programming (12:14)

Advice for franchisees (15:04)

Future vision for Alloy (16:34)

Additional Resources

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

One of the common questions people looking into buying a fitness franchise have is whether they can run it remotely.

In this episode, Rick is joined by Casey Kelley, who is a consistent top performer in Alloy's franchise system.

He has mastered the art of managing a top-performing gym three hours from home and is here to share some of the lessons he has picked along the way.

To effectively manage a franchise remotely, you'll require a pretty good understanding of key metrics and the ability to make data-driven decisions.

Another important point is building a culture of support within the business hierarchy, where leaders support managers, who in turn support their teams, ensuring clients receive excellent service.

Rick and Casey also discuss the challenges and solutions in hiring the right people, maintaining accountability, and creating opportunities for growth within the business.

Tune in to learn about Casey's strategic vision for scaling his business, his innovative management techniques, and the exciting future he envisions for his franchise.

Key Takeaways

Intro (00:00)

Importance of support culture (02:27)

Casey’s transition from engineering to fitness (06:08)

Managing a business remotely (11:09)

Key metrics and dashboard insights (15:44)

Future growth plans (18:48)

Importance of vision for employee growth (21:29)

Learning and adapting through different business phases (24:04)

Additional Resources

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!