In this episode, we get to hear from Alloy’s COO, Suzanne Robb. She was interviewed by Cameron Herold on the Second in Command podcast.

The COOs position is important for the success of any business, and Alloy is no exception. Suzanne works closely with Rick to help Alloy stay true to its core values and main goal. Their complementary skills facilitate strong leadership and a clear division of responsibilities.

So far, Alloy has awarded close to 250 franchise locations. 45 of these are already open. 85 others are in the process of opening. This has been a huge success despite the challenge of launching the franchise just before the pandemic disruption of 2020.

We get to hear from Suzanne on what it takes to grow a fitness franchise from the perspective of the COO. She talks about what it takes to ensure franchisees get all the tools and support needed to succeed.

Tune in for a COO's perspective on building a fast-growing fitness franchise and get to know more about Suzanne Robb!

Key Takeaways

Intro (00:00)

Personal training business model and franchising (01:59)

Franchise sales and support for franchisees (8:48)

Onboarding franchisees with a focus on training and culture alignment (13:43)

Navigating franchisee stages, roles, and responsibilities (17:58)

Entrepreneurship, leadership, and personal growth (22:38)

Additional Resources

Connect with Suzanne: LinkedIn

Connect with Cameron: LinkedIn

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The franchise fitness space has so many options, which makes standing out from the pack a challenge.

But Rick built the successful Alloy Personal Training fitness franchise by taking a unique approach, focusing on a niche market with a scalable model and a selective franchisee selection process.

Alloy’s story began with a proven fitness concept that thrived corporately for years. He saw a gap in the market for personalized, small-group training specifically targeting active adults aged 45-65.

This demographic is often underserved by traditional gyms or large group fitness classes.

This focus on quality personalized training over mass classes makes it perfectly scalable and allows us to replicate the success across franchised locations.

Tune in to this episode as Rick is interviewed by Michael Benso of the Sweat Success Podcast on the strategic decisions behind Alloy's franchise success.

Key Takeaways

Intro (00:00)

Importance of aligning individuals with suitable roles (14:43)

Significance of evaluating leadership background in candidates (20:37)

Overview of the franchise process leading to Discovery Day (23:15)

Emphasis on choosing the right partners and following a structured sales process (25:45)

Calculation and optimization of session bookings (34:22)

Balancing membership allocations and operational constraints (35:12)

Importance of accountability in personal training (38:24)

Additional Resources

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Joe Steele interviews Rick Mayo on his journey from a personal trainer to a successful entrepreneur.

He takes us through the evolution of the personal training industry, the challenges of entrepreneurship, and the strategic decisions behind expanding Alloy into a franchise.

In the early 1990s, personal training was not common at all. In fact, most people had not heard about it. Rick had to educate clients about its benefits.

Rick’s business continued to grow and eventually transitioned from one-on-one personal training sessions to small group training. This was the key moment because he could now scale and also offer a better experience to clients.

Fast forward to today, Alloy is a fast-growing franchise with numerous locations opening up. The journey to this point has been challenging but rewarding and Rick reveals it all in this episode.

Tune in to learn of the strategic moves that led to the growth of Alloy and the lessons entrepreneurs can pick from them.

Key Takeaways

Intro (00:00)

Concept of personal training in the early 90s (02:15)

Managing financial and psychological aspects of starting a business (05:50)

Building a team and initial business operations (10:26)

Balancing growth, time management, and financial goals (14:44)

Evolution of marketing strategies over the years (19:50)

Handling competition and staying ahead with innovation (24:17)

Establishing and maintaining the target customer avatar (32:28)

The decision to franchise and its implications (39:24)

Impact of the COVID-19 pandemic on the business (47:10)

Lessons learned and future goals for Alloy (52:32)

Additional Resources

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!