In this episode, I sit down with Skip Wilson, the founder of Draft Media Partners, to explore the intricacies of transforming advertising from guesswork into a precise science. Skip shares his journey from a teenage copywriter to leading roles at CNN and iHeartMedia, and ultimately founding his own ad execution company. We delve into the core aspects of running successful ad campaigns, the importance of A/B testing, and the significant impact of proper campaign execution. Skip also provides insights into his company's unique tools and strategies that ensure high conversion rates and effective lead generation. Whether you're a seasoned marketer or just starting out, Skip's expertise promises to offer valuable takeaways for everyone.

Introduction

• Introduction to Skip Wilson and his background.

Skip Wilson's Journey

• From teenage copywriter to founding Draft Media Partners.
• Roles at CNN and iHeartMedia.

Transforming Advertising

• How Draft Media Partners changes advertising from guesswork to a science.
• Importance of precise execution in ad campaigns.

Key Strategies for Success

• The role of A/B testing in optimizing ad performance.
• Diagnosing and fixing broken campaigns.

Unique Tools and Technologies

• Draft Media's proprietary tools for forecasting and execution.
• Case studies of successful ad campaigns.

Industry Insights

• Recruitment campaigns as a niche market.
• Balancing traditional and digital advertising methods.

Conclusion

• Final thoughts and takeaways.

Where to find Skip Wilson and Draft Media Partners.

• Skip Wilson's Contact: skip@draftadvertising.com
• Company Website: Draft Media Partners
• Social Media: Follow Draft Media Partners on their LinkedIn

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