In this episode, I interview Diane Helbig, a growth accelerator who transforms small business owners and salespeople into master strategists. Diane shares insights on how to redefine sales processes, focusing on empathy and human connection. We discuss practical strategies for leveraging LinkedIn, understanding your ideal client, and breaking free from outdated sales tactics. Diane also reveals her approach to coaching and the importance of a flat hierarchy in business. This episode is packed with actionable advice for anyone looking to improve their sales strategy and business growth.

• Guest Introduction: Diane Helbig, growth accelerator, author of "Succeed Without Selling," and host of "Accelerate Your Business Growth" podcast.
• Key Topics Discussed:
  • Importance of empathy and human connection in sales.
  • Practical LinkedIn strategies for connecting with potential clients.
  • Redefining the sales process and understanding the value from the client's perspective.
  • The benefits of a flat hierarchy in small businesses.
  • Diane’s favorite training topics: sales, dealing with difficult people, and leadership.
  • The concept of being a “Chief Improvement Analyzer” and how it helps businesses grow.
• Where to Find Diane:
  • Website: Helbig Enterprises
  • Podcast: Accelerate Your Business Growth

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