In this episode, we sit down with Theresa Ellsworth from Sertifi. Theresa shares insights into her background growing up in Yonkers, New York, her passion for hospitality, and her journey from college to a 14-year stint at Springer Miller.

The conversation delves into how Sertifi accelerates revenue for hotels through digital authorization processes, securing revenue by reducing chargebacks, and using advanced AI-driven fraud prevention tools. Additionally, Sertifi's new features, such as ACH transaction fee reductions and Opera OHIP integration, are highlighted.

In this episode, you'll learn:

• Sertifi's digital authorization process for credit card transactions
• Accelerating revenue through digitized sales processes and deposit collection
• Fraud prevention using advanced AI tools
• Benefits of digital signatures and real-time deposit collection
• Reducing transaction fees through e-commerce merchant IDs and ACH payments
• The importance of secure handling of guest credit card information
• How technology is simplifying daily operations for hotel staff

Join the conversation on today's episode on The Modern Hotelier LinkedIn page
The Modern Hotelier is produced, edited, and published by Make More Media

Links:
Theresa Ellsworth on LinkedIn: https://www.linkedin.com/in/theresaellsworth/
Sertifi: https://corp.sertifi.com/

For full show notes head to: https://themodernhotelier.com/episode/78

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Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil...