Tiff and Dana are wrapping up their series of marketing-focused episodes. This week, they discuss internal referrals. They talk about three things to ramp up success with these referrals: Identify your why Know your patient avatar Bring a competitive spirit Episode resources: Reach out to Tiff and Dana Sign up for our FREE Monthly CE Webinar Watch DAT Podcasts on YouTube Practice Momentum Group Consulting Subscribe to The Dental A-Team podcast Become Dental A-Team Platinum! Review the podcast Transcript: The Dental A Team (00:07.85) Let's go. Hello, Dental A team. I am so excited to be here with my girl, Dana, again today. We are wrapping up some marketing conversations that we've been having with you guys. And today, we thought it would be really fun to talk about internal referrals. Dana, I know you chat with your practices a lot about this. And you train teams constantly from a virtual aspect and in-person aspect on how to really get those referrals from your. your patients and how to build the business and new patients based on internal referral styles as far as asking for referrals, asking for Google reviews, you come up with, I know you come up with fun contests and different things that the team can do to get involved and caveat for my doctors, it doesn't always have to be a financial gain for everyone participating. Dana, you have a ton of ideas that you come up with that are actually not. bonus related at all. They're just fun. And I think anytime we can gamify stuff, anytime we can get people really working as a team against each other to just kind of bring that sports mentality in there, we see really cool results. So Dana, thank you for being here with me today. How are you? Doing good. You know, I'm always excited that you let me hop on these with you. Because it's always a good time. I agree. I agree. And thank you for saying, letting me I feel like sometimes I force it into your schedule. And I'm like, I hope this works. So thank you for always being open to it. I think internal referrals are actually something that can be really, really fun, but I think that there's something that's daunting for teams. Do you agree, Dana? Yeah, yeah, I do. And I think you can make it fun, like you said, and I think the daunting part is they feel like they're asking something of their patients, and it can sometimes just feel unnatural, right? Or, you know, I'm asking, And to me, it's patients don't know it's important to us unless we ask, right? Of course, if somebody is in the grocery store and they're like, hey, do you have a good dentist? I'm sure they would recommend you, right? But knowing that you want them to be intentional, that's what comes from the ask. Oh, for sure, I totally agree, totally agree. And I feel like it sometimes feels like we're asking for something without giving something back, right? So it's like asking for $5 from a friend knowing you're never gonna pay it back, right? The Dental A Team (02:24.962) So I think the mentality around it, I 100% agree. It's very easy when it's organic and someone asks you for it. Like, hey, do you have a recommendation for it? But when you're saying, hey, do you have friends or family that you could send to us, that feels different, right? It doesn't feel quite as organic. So I think one of those spaces that I like to help jump over that hurdle is for team members and doctors to really work on remembering what it is that you are giving. to your patients and to the community and the reason and purpose on why we're here. Because when we're asking for it, we're asking for those referrals, it feels like help me. So like, if we wrap it around the reason that we're here, we're here to positively impact the dental community and your physical community where you guys are in a very positive way, right? We're here to bring them dentistry that they might not be able to get down the road. If you truly believe in where you work, you believe in your doctor, you believe in the healthcare. that you're invested in there in your practice, it's a no brainer that you would rather your patients, their friends, their family, the community come there because you know they're getting good quality dentistry, right, from a good quality dentist. And you don't know what they're gonna get if they go down the street. I used to think that a lot when I was in practice. And Dana, you live an hour and a half-ish south of me, so I think we're kind of like similar dental communities here. in Arizona where it's just there's dentists on every corner. And I remember knowing the dentist down the street, we would see work from that dental practice. And I would just kind of sometimes cringe like, oh my gosh, like people don't know what good dentistry is, but we do. So for us to not share that or not ask our patients to share that information makes me so sad because I would see these things and Dana even. You've probably seen this even more than I have ...
