• A Challenger Brand Workout with Gymbox Brand Director Rory McEntee

  • Aug 28 2024
  • Duración: 1 h
  • Podcast

A Challenger Brand Workout with Gymbox Brand Director Rory McEntee

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  • Resumen

  • Regular listeners of the podcast will know how much I love challenger brands, and Gymbox are one of the best examples of a challenger brand really shaping up their industry. Rory McEntee is the Brand and Marketing Director for the challenger Gym brand, and is responsible for some of the most creative campaigns (which have often come along with a side helping of legal letters) that have really put Gymbox on the map.

    Timestamps

    00:00 - Intro
    00:45 - Rory’s marketing background
    02:27 - Rory’s time at Paddy Power
    08:18 - Why Rory joined Gymbox
    10:11 - The Gymbox founding story
    14:01 - Reframing how people see the gym
    16:05 - Using your constraints to your advantage
    25:15 - Using every touch point as media
    35:11 - Being obsessed with execution
    39:27 - Forgiveness not permission with your marketing
    46:43 - Dealing with taking risks
    48:56 - Why the Gymbox culture is so important
    53:44 - How does the business of a challenger gym work
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