Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work came to life. Before working on the Olympics, Greg oversaw the move of the Eurostar to St Pancras, which included creating the world’s longest champagne bar.

Timestamps:

00:00:00 - Intro
00:00:51 - How did Greg get into marketing
00:10:02 - Greg’s time at Eurostar
00:17:47 - The longest champage bar in the world
00:22:43 - Becoming the CMO of the London 2012 Olympics
00:29:49 - How the team was pivotal for putting on the Olympics
00:34:13 - The importance of the legacy of London 2012
00:37:53 - Why the Paralympics became so prevalent in 2012
00:45:38 - What happened after London 2012
00:50:37 - From Olympics to Rising Pheonix
01:01:05 - How to execute on big ideas - Magic and Logic
01:16:35 - The power of persistence
01:23:24 - Telling powerful stories about those with disability

I often get asked why are there not more marketers on boards of companies? It turns out that only around 2.6% of board positions are filled by marketers, so I'm joined in this episode by somebody who really knows what it's like to be a marketer on a board, Chris Burggraeve. Previously he was the Global CMO of AB InBev, he's since been on many boards and has even written a book explaining the playbook for being a successful CMO on board.

Timestamps

00:00 - Intro
01:00 - Chris’ marketing background
01:43 - What makes a great CMO
05:08 - Making the case for marketing in the boardroom
09:48 - How many CMO's have a seat at the table
14:36 - Why every board should have a marketer
24:06 - Is there a language problem for marketers in the boardroom?
30:03 - Stakeholder outreach
37:00 - What makes a successful board member
40:00 - Skills that CMO’s need to retain a board seat
46:26 - How to find board seats to get on
49:44 - Chris transistion from large to small companies

Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Communications Officer of Manchester United, one of the most high-pressure jobs in the world. In this episode I talk to Ellie about what it takes to drive success at the very top of your game.

Timestamps

• 00:00 - Intro
• 00:48 - Celebrating Southampton FC
• 03:12 - Ellie’s marketing background
• 07:29 - Virgin Media campaign with Usain Bolt
• 12:09 - Why Ellie moved to Formula 1
• 15:12 - How Formula 1 owns the brand
• 17:51 - The Drive to Survive partnership with Netflix
• 25:59 - Moving to work for Manchester United
• 29:51 - Goals for the CMO of Manchester United
• 31:23 - When do people choose the club they support
• 32:59 - What role does social media play for Manchester United
• 35:01 - Dealing with scrutiny as a huge brand
• 37:10 - How Manchester United work with huge sponsor deals
• 41:39 - How do you do a great brand partnership
• 47:59 - Ellie’s one peice of advice for marketers