Sophie Lee, founder of Electric Peach, shares her journey of becoming a radical entrepreneur and the importance of questioning the status quo. She discusses her rebellious nature from a young age and how it has evolved into a more considered approach to making a social and environmental impact through her work.

Sophie also opens up about her personal struggles with addiction and how it has shaped her empathy and passion for de-stigmatising conversations around mental health and addiction.

She shares the story of firing her clients and the transformative effect it had on her business.

Overall, Sophie emphasises the need to be true to oneself and stand up for what is right. As the founder of Electric Peach, she shares her journey of rebranding her business and the work she's proud of, including a research project for the UN on the climate crisis.

She discusses the importance of changing the narrative around the climate crisis to inspire action and the need for personalised communication. Sophie also shares her thoughts on being a B Corp and the challenges of upholding holistic impact.

She offers advice on supporting colleagues struggling with addiction and emphasises the importance of creating a safe and non-judgmental environment.

Key takeaways:

• Questioning the status quo and challenging the way things have always been done is essential for creating positive change.
• Personal struggles and experiences can shape empathy and a passion for making a difference in areas like mental health and addiction.
• Firing clients who are not aligned with your values and goals can lead to transformative opportunities and growth.
• Being true to oneself and standing up for what is right is a radical act that can have a significant impact. Changing the narrative around the climate crisis is crucial to inspire action.
• Personalised communication that speaks to individuals' needs and lives is more effective than a blame-focused approach.
• Being a B Corp is about prioritising social and sustainable impact, but there are challenges in upholding holistic impact.
• Creating a safe and non-judgmental environment is key to supporting colleagues struggling with addiction.
• Allowing ourselves and others to shine fully as we are and embracing diversity is a radical change for the world.

Sophie on linkedin: https://www.linkedin.com/in/sophieturton/

Visit: https://electricpeach.co.uk/

Rob on linkedin: https://www.linkedin.com/in/rob-warren/

Want to appear? Email podcast@standingongiants.com

Andy Shovel, co-founder of a plant-based sensation, THIS, discusses his journey to entrepreneurship and his radical approach to animal advocacy.

He shares how his early life experiences and relationship with his parents shaped his independent thinking and led him to become a serial entrepreneur.

Andy also highlights his privilege and how important it is for more entrepreneurs and business owners to acknowledge the advantages they've had in founding a business.

He delves into his awakening to animal cruelty and the development of plant-based products that taste like meat. Lastly, he discusses the company's irreverent and controversial marketing strategies.

Andy discusses his approach to using humour in marketing to lower defences and promote plant-based products. He shares examples of controversial campaigns and the challenges of balancing the interests of meat eaters and vegans.

Andy also introduces his new venture, A Bit Weird, an animal advocacy charity that aims to tackle the cruelest aspects of animal treatment. He emphasises the importance of reframing how people see animals and addresses the need for stricter regulations in pet ownership.

Takeaways

• Independence and a different worldview from his parents shaped Andy's radical thinking.
• Entrepreneurship often requires a certain level of privilege and advantages.
• Andy's awakening to animal cruelty led him to start a plant-based business.
• Creating plant-based products that taste like meat requires extensive research and development.
• The company's marketing strategies aim to shock and entertain while promoting plant-based food. Using humour can help lower defences and make people more open to considering new ideas.
• Balancing the interests of meat eaters and vegans can be challenging due to their opposing worldviews.
• Controversial campaigns can generate backlash, but they can also lead to a net reduction in animal suffering.
• Animal advocacy should focus on challenging speciesism and reframing how people see animals.

Andy on linkedin: https://www.linkedin.com/in/andy-shovel-92533414/

Visit: this.co

Rob on linkedin: https://www.linkedin.com/in/rob-warren/

Want to appear? Email podcast@standingongiants.com

Hannah Keartland, an outsourced Chief Impact Officer, discusses the importance of flexibility and adaptation in achieving impact goals. Hannah also highlights the role of inclusive culture in driving sustainability and innovation.

She shares her journey from the finance sector to impact-focused work and the importance of financial sustainability in the charity sector. Hannah provides insights into the financial argument for creating social and environmental impact and the role of finance directors in driving change. She concludes by discussing her work as an outsourced Chief Impact Officer, helping businesses navigate their responsible business journey.

The conversation explores the importance of understanding the full impact of leadership decisions and taking responsibility for reducing negative impacts and increasing positive impacts. It highlights the need for leaders in politics and business to consider the ripple effects of their actions. The lack of responsibility in business leadership is also discussed, with examples of companies not following through on sustainability policies. The conversation concludes with advice on getting started with radical ideas, emphasising the importance of research, connecting with others, and staying true to one's vision.

Takeaways

• Flexibility and adaptation are crucial in goal setting and achieving long-term success.
• Inclusive culture and diverse teams are essential for driving sustainability and innovation.
• Financial sustainability is crucial for organisations to make a lasting impact.
• Finance directors play a vital role in creating sustainable businesses and driving change.
• Governance and leadership are key drivers of systemic change for sustainability.

Hannah on linkedin: https://www.linkedin.com/in/hannahkeartland/

Visit: https://www.keartland.co/

Rob on linkedin: https://www.linkedin.com/in/rob-warren/

Want to appear? Email podcast@standingongiants.com