Episodios

  • EP13 AI vs Organic Social Media Interactions - The Contradiction Explored!

    EP13 AI vs Organic Social Media Interactions - The Contradiction Explored!
    Jul 16 2024
    We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone? Recorded: 3rd July 2024 In this episode: - Broadcast Channels on Facebook - Latest Youtube Fandem Report Key Takeaways - The ‘AI vs Organic’ contradiction on socials - AI Avatars on Meta and Tiktok Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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    12 m
  • EP12 The Verdict on Co-op Live - Has it turned the bad press around?

    EP12 The Verdict on Co-op Live - Has it turned the bad press around?
    Jul 9 2024
    We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict. Recorded: 3rd July 2024 In this episode: - The verdict on Co-op Live Arena - Our first-hand experience of a big event there - Has the negative press around its launch been reversed? - The marketing lessons can we learn Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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    14 m
  • EP11 Brand new features on Instagram!

    EP11 Brand new features on Instagram!
    Jun 18 2024
    We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels! Find out how you how you can leverage all these fresh features to power your content strategy on Instagram. Recorded: 11th, June 2024 On this week’s episode: 00:00 Welcome 01:22 Instagram say Call to Action can impact post reach 04:05 Instagram Group Profile feature 06:35 Instagram will now allow text overlays on Carousels 10:08 Live Streams Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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    15 m
  • EP10 Successful Event Marketing in the age of the death of the festival + more

    EP10 Successful Event Marketing in the age of the death of the festival + more
    Jun 4 2024
    Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media. Recorded: 29th May, 2024 On this Episode 00:00 Welcome 01:36 Successful event marketing in the age of declining festivals? 05:19 AI content labelling 08:39 A new feature on Bluesky 09:50 TikTok reveals hour-long uploads 11:29 Fan spotlights on TikTok 13:17 The key to reach on Instagram Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website (https://www.oneninenine.agency/blog?987c6468_page=2) Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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    15 m
  • EP09 The perfect Instagram Reel, TikTok Collaborations + The rise of unfiltered social media

    EP09 The perfect Instagram Reel, TikTok Collaborations + The rise of unfiltered social media
    May 21 2024
    What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies. Recorded: 14th May, 2024 On this Episode 00:00 Introduction 00:45 TikTok's new collaboration feature, a new growth strategy 04:27 Instagram tests a new ‘Peek’ feature akin to BeReal 08:39 The perfect Reel length on Instagram Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website (https://www.oneninenine.agency/blog?987c6468_page=2) Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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    13 m
  • EP08 Instagram algorithm changes coming Summer 2024! + New Story features!

    EP08 Instagram algorithm changes coming Summer 2024! + New Story features!
    May 14 2024
    HUGE changes over at Instagram that you need to know about! The algorithm is changing and it WILL impact how your content is served to people... this is not a drill. On top of the rest of the hottest news this week in social media, James and Barnaby dive into the exciting new features you can start using right now and discuss the longer term implications of how Instagram's big news will impact your digital content strategy. Recorded: 7th May, 2024 On this Episode - Instagram Recommendations and ‘Direct replace’. What does this mean for creators and 'curator' accounts? - Airchat: Voice and text social network - Creators and their AI bot versions on Meta - Fun new Instagram Features including ‘Add Yours Music’, ‘Frames’, ‘Reveal’ and ‘Creative Cut-Outs’ Stickers - YouTube tests “subscriber only shorts” Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website (https://www.oneninenine.agency/blog?987c6468_page=2) Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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    16 m
  • EP07 Marketing Lessons From The Co-op Live Launch Fiasco.

    EP07 Marketing Lessons From The Co-op Live Launch Fiasco.
    May 7 2024
    Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing. Recorded: 1st May, 2024 On this Episode 00:00 Introduction 00:58 What happened with the Co-op Live Arena launch? 02:15 Problems with messaging 02:50 Trash talking and being negative about your competition 03:30 Publicly announcing your KPIs 04:20 Overpromising and under-delivering 05:15 Keep your community on side 06:20 Alienating smaller venues 07:10 How do they turn it around from a PR perspective? 08:40 Rebuilding trust and where to begin 09:40 Summary and lessons Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website (https://www.oneninenine.agency/blog?987c6468_page=2) Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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    10 m
  • EP06 How to audit your social media [Part 1] - Objectives & Audience

    EP06 How to audit your social media [Part 1] - Objectives & Audience
    Apr 9 2024
    Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence! Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention. In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that. On this Episode 00:00 Introduction 02:11 "Step 1 - Objectives and Audience" 02:29 “What are your Primary Objectives?” 02:58 “Who is your Target Audience?” 03:41 “Task 1: List Your Objectives and Audience” Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website (https://www.oneninenine.agency/blog?987c6468_page=2) Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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    4 m