• A first-party data relationship: an invitation to go deeper | with Evan Crawford

  • May 8 2024
  • Duración: 15 m
  • Podcast

A first-party data relationship: an invitation to go deeper | with Evan Crawford Por arte de portada

A first-party data relationship: an invitation to go deeper | with Evan Crawford

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  • Resumen

  • In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and Evan Crawford, VP of Marketing at Pyramid Global Hospitality, reveal that collecting guest data isn’t just a transactional experience — especially when you’re collecting first-party data. Crawford explains that this data type opens an array of digital engagement opportunities to explore and go beyond surface-level guest communication. Listen in and find out how to use first-party data to your hotel’s advantage while imparting value to your guests along the way. You’ll also gain inspiration of how to leverage a variety of media channels like digital streaming.
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