Ever feel like your software costs are skyrocketing but you can't seem to cut any tools from your tech stack?

As the business landscape evolves, entrepreneurs face a new challenge: navigating the shifting sands of software pricing.

In this candid conversation, I sit down with Katie Fawkes from eCamm to explore the impact of rising costs on our tech stacks and business profitability.

We dive into the heart of a pressing issue: how to maintain or grow your profits when the tools you rely on suddenly become more expensive. From unexpected price hikes to the struggle of reevaluating long-standing software choices, we share our personal experiences and insights.

• Discover why it's crucial to:
• Regularly audit your tech stack
• Understand the true value each tool brings to your business
• Be prepared to make tough decisions about your software investments

Katie reveals how eCamm's unique approach as a desktop-based app allows them to keep prices stable while other companies are forced to increase theirs. Learn why this matters for your content ownership and long-term costs.

• We discuss practical ways to:
• Evaluate the necessity of each tool in your stack
• Explore alternative options without sacrificing quality
• Balance cost-cutting with maintaining productivity

Get our predictions on where this trend is heading and how it might affect businesses of all sizes. Plus, hear our thoughts on whether these price increases truly reflect rising costs or if there's more to the story.

We wrap up with a heartwarming anecdote about the power of community support in the face of tech troubles, highlighting the importance of finding your tribe in the digital space.

This episode is a must-listen for anyone feeling the pinch of rising software costs or looking to optimize their tech investments. Join us for an honest, insightful discussion that will help you make informed decisions about your business's digital toolkit.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

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Connect with Katie:

Visit Katie’s website: https://www.ecamm.com

Follow Katie on Instagram: https://instagram.com/ecammnetwork

Follow Katie on Facebook: https://www.facebook.com/ecammnetwork

Connect Katie on LinkedIn: https://www.linkedin.com/company/ecammnetwork

Follow Katie on X: https://www.x.com/ecammtweets

Watch Katie on YouTube: https://www.youtube.com/c/ecammnetwork

Join Katie’s Community: https://ecamm.tv/community

Join Katie’s Discord:

Ever wondered what it takes to launch a successful membership program?

In this episode, I sit down with Adam McChesney, founder of Builders of Authority, to peel back the curtain on his journey from agency owner to mastermind leader.

Adam shares the raw, unfiltered story of his transition, including:

• The pivotal moment that sparked the creation of Builders of Authority
• His innovative approach to pricing and why he chose accessibility over exclusivity
• The challenges he faced during his initial launch and the valuable lessons learned

Adam's path to Builders of Authority wasn't a straight line. He reveals:

• How he leveraged personal branding to grow his agency to seven figures in just 15 months
• The unexpected demand that led to the creation of his mastermind program
• His strategy for balancing multiple revenue streams while prioritizing value for members

With refreshing honesty, Adam discusses:

• The power of building relationships before making your offer
• Why simplicity in your sales pitch is crucial (and how he learned this the hard way)
• The importance of confidence when transitioning from free content to paid offerings

• Pricing Strategy: Adam's unconventional approach to pricing and why it works for his audience
• Community Building: How to foster a sense of belonging among members from diverse business backgrounds
• Scaling with Purpose: Adam's vision for growth that prioritizes impact over sheer numbers

Adam gives us a glimpse into what's next, including:

• Plans for expanding services to meet evolving member needs
• His approach to scaling without sacrificing quality or personal touch
• The potential for innovative "pod" systems to provide even more value to members

Whether you're considering launching your own membership program or looking to refine your existing one, Adam's insights offer a wealth of practical advice and inspiration. His journey demonstrates that with the right blend of value, authenticity, and strategic thinking, it's possible to create a thriving community that serves both your members and your business goals.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Adam:

Follow Adam on Instagram: https://www.instagram.com/adamlmcchesney/

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/

Follow Adam on Facebook: https://www.facebook.com/adam.mcchesney.3

Follow Adam on TikTok: https://www.tiktok.com/@adamlmcchesney

Listen to Adam’s podcast: https://podcasts.apple.com/us/podcast/builders-of-authority/id1610240971

Watch Adam on YouTube:

Are you considering hosting an online event but feeling unsure about where to start? In this episode of the Acquire podcast, I share my expertise on the crucial first step that many overlook: validating your event idea.

As a seasoned list-building and lead generation specialist, I've seen firsthand the pitfalls of skipping this vital stage. Drawing from my experiences, I'll guide you through the process of ensuring your summit, webinar, or challenge resonates with your target audience before you invest time and resources.

Discover why validating your event idea is like doing homework before a big test. Learn how this step:

• Ensures you're addressing your audience's real needs
• Helps fill virtual seats with quality leads
• Builds trust and authority in your niche

I'll walk you through practical methods to validate your event concept, including:

• Leverage social media: Learn how to use Facebook groups and LinkedIn polls to gather insights
• Ask the right questions: Uncover your audience's pain points and interests

• Identify gaps in the market
• Learn from successful events in your niche

• Host a smaller event to gauge interest
• Refine your concept based on real feedback

Understand the importance of realistic goal-setting for your event. I'll share:

• How to calculate potential attendee numbers
• Tips for estimating conversion rates
• The balance between ambition and achievability

Learn how to create an event that seamlessly leads to your offer or program. I'll explain:

• The "encapsulation" approach to event planning
• How to subtly introduce your offer throughout the event

By the end of this episode, you'll have a clear roadmap for validating your online event idea and setting yourself up for success. Don't miss out on these invaluable insights that could make or break your next virtual gathering.

Ready to dive deeper? Grab my free guide, "5 Game-Changing Steps to Set Clear, Achievable Goals for Your Online Event Success" at highimpactrevenue.com