Have you ever felt secretly burnt out in your own business, even when everything looks great on paper?

Maybe you've started feeling resentful towards clients. Maybe you're losing your excitement and can barely motivate yourself to show up at your desk. Maybe you're even wondering, "Why do I feel so isolated when everyone else seems to be thriving?"

Trust me, friend, I’ve been there.

In this very personal episode, I'm opening up about my long journey with depression, burnout, and feeling completely out of alignment in my business, and exactly how I reclaimed my joy, passion, and energy.

If you’ve ever wondered if it’s just you, if you’re doing entrepreneurship "wrong," or if there's a way out of feeling stuck and unhappy, I promise, this one’s for you.

Trigger warning: This episode discusses personal experiences with depression. Please take care of yourself, and skip this episode if it feels sensitive or triggering right now. I’ve got plenty of tactical marketing and sales episodes waiting for you when you’re ready. 💖

On This Week’s Episode, We Discuss:

• My Personal Mental Health Journey: How depression and burnout deeply impacted my business.
• Spotting Burnout & Resentment: Why losing joy and feeling resentful are key signals you can't ignore.
• The Entrepreneurial Paradox: Why business freedom can sometimes feel isolating and overwhelming.
• My Biggest Fear in Pivoting: Facing the reality of making big changes when others depend on you.
• Auditing My Business for Joy: Practical steps to redefine your offers and client work.
• Stepping into the Fractional CMO Role: How embracing strategic marketing reignited my passion.
• Setting Healthy Boundaries: Revamping my onboarding and schedule to protect my energy.
• Combating Isolation & Choosing Joy: Being selective with projects to avoid resentment.
• Giving Yourself Permission to Pivot: Recognizing when change is essential—without guilt.
• Mental Health as a Core Strategy: Why prioritizing self-care and mental wellness is non-negotiable.

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Streamline Your Biz with GoHighLevel:

Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.

Check out GoHighLevel here

(This is an affiliate link—I only recommend tools I absolutely love and use myself!)

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Is your website actually converting—or just sitting there looking cute?

In this video, I’m joined by my longtime friend (and total website genius) Andrea Krones, co-owner and Creative Director of Inkling Design. Andrea’s not just about pretty pages—she’s all about purposeful design that guides people toward action, grows your email list, and helps your site actually support your business goals.

We’re unpacking the most common mistakes service providers make when it comes to websites—from cluttered layouts and vague CTAs to ignoring the customer journey entirely. And we’re giving you the practical tools to fix them.

This is the kind of episode where you’ll want to take notes—whether you’re planning a redesign, prepping for a launch, or just need a website that finally works as hard as you do.

On This Week’s Episode, We Discuss:

• The #1 Website Mistake (And It’s Not Bad Design): Why skipping strategy is what’s really hurting your conversions.
• Pretty vs. Powerful: What separates eye-catching websites from ones that generate leads and grow lists.
• The Anatomy of a Great Customer Journey: How to structure your pages so visitors know exactly where to go next.
• CTAs That Convert (Not Confuse): Why more isn’t better—and what to do instead.
• Lead Magnet Strategy 101: Where to place opt-ins, what to offer, and how to get people to say yes.
• Designing for Launches: Simple tweaks that make your next big promo actually pop on your homepage.
• Overdesign Alert: Why busy, collage-style pages are killing your UX and what to do about it.
• The SEO vs. UX Tug-of-War: How to optimize for both without sacrificing user experience.
• What to Track (And How to Start): Easy-to-implement tracking tips so you can measure what’s actually working.
• 2025 Web Trends to Watch: Human vs. AI content, and why storytelling is still your secret weapon.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

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Connect with Andrea:

Follow Andrea on Instagram: https://www.instagram.com/inkling.design/

Follow Andrea on LinkedIn: https://www.linkedin.com/in/andreakrones/

Check out Andrea’s website: https://inklingdesign.ca

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Streamline Your Biz with GoHighLevel:

Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.

Check out GoHighLevel here

(This is an affiliate link—I only recommend tools I absolutely love and use myself!)

====

Connect with me here

Want to grow your email list or launch your next product to a ready list...

Am I attracting the kind of clients who energize me—or exhaust me?

Maybe you’re overbooked but burnt out. Maybe your rates don’t match your results. Or maybe you’ve just outgrown the clients you used to be excited about.

In this episode, I’m diving into something I’ve been thinking a lot about: how our client rosters reflect the stage our business is in—and what it takes to shift into something that feels aligned, energized, and sustainable.

After 14 years in business, I’ve seen it all: scope creep, boundary-stomping, people-pleasing (hi, former yes-girl here 🙋‍♀️), and that moment when you realize… this isn’t the work you want to be doing anymore.

This episode is equal parts reflection and strategy—so if you’re in a season where your business is growing but your clients aren’t matching that growth, we’re gonna talk about how to shift that, without burning everything down.

On This Week’s Episode, We Discuss:

• Why Your Clients Feel “Off” Right Now: What it really means when clients ghost, exhaust, or outgrow your process.
• The Mirror Effect: How your client list reflects the current maturity level of your business.
• Boundaries, Burnout & People-Pleasing: Why good service doesn’t mean saying yes to everything.
• The Trap of the Scrappy Start: Why staying in hustle mode too long will stall your growth.
• Scope Creep & Undervaluing Your Time: Real stories and fixes you can use today.
• The Shift to CEO Energy: What changes when you start attracting aligned, high-calibre clients.
• Pricing for Transformation, Not Time: Moving from hourly rates to value-driven pricing.
• Practical Strategies for Attracting Better Clients: How to audit your offers and evolve your messaging.
• Raising Your Standards: How to qualify leads, screen for red flags, and finally stop client whack-a-mole.
• Permission to Evolve: Why it’s okay to outgrow clients—and how to make space for the ones who truly get you.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Streamline Your Biz with GoHighLevel:

Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.

Check out GoHighLevel here

(This is an affiliate link—I only recommend tools I absolutely love and use myself!)

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community

What’s the one financial blind spot keeping smart entrepreneurs stuck in “just-enough” mode?

Ever wonder what happens when a burnout social worker accidentally becomes a powerhouse investor, early retiree, and financial coach for women?

Let’s just say… it’s not what you’d expect—and it’s exactly what your business and bank account might need.

In this episode, I’m sitting down with Annie Cole, the founder of Money Essentials, who shares how she fast-tracked her retirement by 20 years (yes, 2-0!) and built a 7-figure portfolio—all while helping other women do the same.

We talk about what’s really keeping entrepreneurs stuck in feast-or-famine cycles (hint: it’s not your offer), and how Annie uses simple financial foundations and lead gen strategies to unlock consistent, scalable growth.

If you’ve been winging your finances or wondering why your leads aren’t translating into revenue, this one is loaded with tactical takeaways you can use today.

On This Week’s Episode, We Discuss:

• Annie’s Unplanned Pivot into Entrepreneurship: How burnout and a little bit of “what if” led to a booming business.
• The Biggest Financial Mistakes Entrepreneurs Make—and how to avoid them before they cost you your future.
• How to Set Financial Goals You’ll Actually Hit: Breaking down KPIs, P&Ls, and money targets you can work backwards from.
• Why Most Lead Gen Isn’t Working (and how to reverse-engineer it to hit your income goals).
• Scaling Your Business Intentionally: From solo service provider to CEO—what to shift and when.
• How One Simple Funnel Fix Changed Everything: Why a 1% boost in conversion can radically impact your profit.
• Using Long-Form Content to Build Trust (and Buy-In): Smart ways to leverage summits, webinars, and media to grow deeper relationships.
• Real Talk on Retirement and Financial Freedom: What early retirement actually takes—and how to start building that roadmap now.
• Cash Flow Meets Wealth Building: Juggling monthly income with long-term growth through real estate and investing.
• The Feedback Loop You Need: Annie’s insights on how testing and feedback lead to smarter offers and stronger sales.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Annie:

Follow Annie on Instagram: https://www.instagram.com/build.wealth.with.annie/

Follow Annie on LinkedIn: https://www.linkedin.com/company/money-essentials-for-women

Check out Annie’s website: https://www.money-essentials.com/

====

Streamline Your Biz with GoHighLevel:

Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.

Have you ever looked at your monthly software bill and thought, "Wait, how did this happen?!" (Guilty—I’ve totally been there.)

Or maybe you feel stuck using tools you're paying way too much for, but the idea of switching feels daunting?

And let’s be honest, do you even know what half of your subscriptions do anymore?

Friend, if you're nodding your head, you’re not alone—and you’re in the perfect place. In this episode, I'm getting real (and maybe a little embarrassed!) about my journey from software overload and subscription chaos to a streamlined, simplified tech stack.

I'm sharing exactly how I took my bloated $700+ monthly software budget down to a fraction of that—and how you can too—by embracing an all-in-one solution (shout-out to GoHighLevel!). We’re talking practical steps, actionable tips, and even a real-life case study of a client who did the same—saving thousands while boosting efficiency.

Let’s cut through the overwhelm together and finally ditch those unnecessary subscriptions so you can spend less time troubleshooting and more time growing your business.

On This Week’s Episode, We Discuss:

• The Real Cost of Software Overload: Why juggling multiple SaaS subscriptions isn’t just draining your wallet—it’s stealing your productivity and sanity.
• My Eye-Opening "Aha!" Moment: How I went from tech overwhelm to tech minimalism—and why I resisted it for way too long.
• Breaking Down the Numbers: The shocking statistic that small businesses spend an average of $10K/year on SaaS—and half of it goes unused.
• The Game-Changing Switch to GoHighLevel (GHL): The one platform that replaced multiple expensive tools, simplified my workflow, and saved me $5,000+ a year.
• Migration Without the Meltdown: Step-by-step tips for auditing your tools, creating backups, and transitioning smoothly (even if tech gives you hives!).
• Client Case Study: How Sarah, a business coach, drastically cut costs and increased efficiency by consolidating to one streamlined solution.
• Answering Your Biggest Fears: Will my email deliverability suffer? Is putting all my eggs in one basket risky? Can I actually get good support during a switch?
• Advanced Migration Tips & Tricks: From detailed spreadsheets to domain transfers, my secrets to making your tech switch as painless as possible.
• DIY vs Outsourcing Your Migration: Pros, cons, and what I recommend based on your tech comfort level and budget.
• Ready to Make the Leap? Practical next steps and insights to finally tackle your own tech overwhelm (you’ve totally got this!).

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Streamline Your Biz with GoHighLevel:

Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.

Check out GoHighLevel here

(This is an affiliate link—I only recommend tools I absolutely love and use myself!)

====

Connect with me

Ever look at someone’s brand and think, “Wow... how do I look like that without spending a fortune?”

On this week’s episode, we’re getting into the truth about branding—and no, it’s not just logos and hex codes.

I’m sitting down with the brilliant Fifa Tran, a Toronto-based designer and brand elevation expert who helps service providers and coaches build brands that don’t just look good—they convert, scale, and evolve as you grow.

Fifa’s journey from business school grad to sought-after branding strategist is full of pivots, grit, and DIY hustle. She’s completely self-taught and built her business from scratch—and now? She’s booked out with projects that help coaches turn their websites and visual brands into polished, profitable assets.

In this episode, we talk about what branding really means in 2025, how to start elevating your own brand (even if you’re still in DIY mode), and what it looks like to scale a service-based business without losing your mind—or your weekends.

Whether you’re on Squarespace, WordPress, or still figuring out your fonts, this is a must-listen for any entrepreneur who wants to level up how they show up online.

On This Week’s Episode, We Discuss:

• Fifa’s Nonlinear Path to Brand Strategy: From GeoCities to agency-quality branding—how Fifa turned her curiosity into a profitable business.
• The Truth About Branding (Hint: It’s Not Just Design): How messaging, audience clarity, and storytelling shape a truly magnetic brand.
• How to Elevate Your Brand Voice (Without a Full Rebrand): Simple shifts that make your brand feel more “you” and more premium.
• Scaling as a Service Provider: Fifa and I get real about VIP days, client red flags, and structuring offers to avoid burnout.
• The DIY Branding Tip You Need Now: Fifa shares the one thing that instantly helps you stand out—even if you’re not ready to hire help yet.
• What Makes a Brand “Look Like Money”: How to create trust and credibility from the very first click.
• What’s Working Now in Brand Strategy: From personal connection to micro-messaging—how to stay relevant in an AI-fueled world.
• Client Experience That Converts: Why a beautiful site means nothing if it doesn’t guide people to say “yes.”
• Investing in Mentorship for Long-Term Growth: How learning from others helped Fifa refine her process and raise her rates.
• A Candid Look at Entrepreneurship: From firing clients to setting boundaries—we talk about the messy middle of growing a brand-backed business.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

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Connect with Fifa:

Follow Fifa on Facebook: https://www.facebook.com/feimodern

Follow Fifa on Instagram: www.instagram.com/feimodern

Follow Fifa on LinkedIn: www.linkedin.com/in/fifatran

Check out Fifa’s website: https://www.feimodern.com/

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Connect...

Is Your Launch Flopping Because You Skipped This Step?

Ever wonder why your launch didn’t convert like you hoped—even though your offer is rock solid, your sales page looks amazing, and you thought you did “everything right”?

Here’s the truth: most launches don’t flop during the launch… they fail weeks before it even starts.

In this solo episode, I’m peeling back the curtain on the pre-launch mistakes that silently kill conversions—and sharing the strategies I’ve used to take launches from flat to sold-out. I even share how one of my clients went from 11 to 97 sales (yep, that’s an 8x increase) just by tightening up her pre-launch game.

We’re talking about the real work that needs to happen before you ever open the cart. From warming up your list, seeding your offer, and creating intentional visibility… this episode is basically your roadmap for a high-converting launch that doesn’t rely on hope and duct tape.

Oh—and if you’ve been flying by the seat of your pants or ghosting your list until launch day? This one’s especially for you.

On This Week’s Episode, We Discuss:

• Why Pre-Launch Strategy = The New Secret Weapon: Why launches really fall flat and how the pre-launch phase makes or breaks your revenue.
• The “Spray & Pray” Problem: Why winging your content or showing up out of nowhere won’t cut it—and what to do instead.
• Jennie’s 6-Week Pre-Launch Formula: A real behind-the-scenes look at how I help clients (and myself!) build momentum before the cart even opens.
• Case Study: From 11 Sales to 97: The simple pre-launch pivots that helped one client go from crickets to a 6-figure result.
• The Top 5 Mistakes Killing Your Launch: Including hiding your offer, ghosting your audience, and chasing vanity metrics over real engagement.
• What’s Actually Working in 2025: We’re ditching outdated advice and leaning into micro-content, storytelling, and curated visibility strategies.
• How to Re-Engage a Cold List (Without Being Weird): Tips to wake up your subscribers before you need them to buy.
• Your Pre-Launch To-Do List: A step-by-step breakdown of what to focus on each week leading up to your next launch.
• The Free Resource I Swear By: I’m giving you access to my Pre-Launch Playbook—the same checklist I use to prep my highest-performing launches (no opt-in required, because that’s how we do it here).

🔗 Grab the Free Pre-Launch Playbook

No opt-in. Just strategy.

https://jenniewright.com/pre-launch-playbook

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

• Join the Facebook community

How can you turn your content, community, or next summit into sponsor gold?

In this week’s episode, I’m sitting down with the go-to sponsorship coach—Justin Moore, founder of Creator Wizard, author of Sponsor Magnet, and the brains behind over $5 million in brand partnerships. And the best part? A whole lot of that came from working with small, mighty creators just like you.

We’re diving into the real reason brands are spending BIG on niche creators and the exact playbook you can use to pitch, land, and grow your own sponsor deals—whether you’re running summits, hosting a podcast, growing a membership, or just building your first engaged audience.

You don’t need a six-figure following—you need strategy, alignment, and a little bit of sponsorship swagger. Lucky for you, we’re breaking it all down in this episode.

• The New Sponsorship Landscape: Why follower count is out—and psychographics, engagement, and niche relevance are in.
• Justin’s $5M+ Sponsorship Strategy: From ICU to industry expert, how Justin cracked the code on brand deals that actually work.
• What Brands Actually Want in 2025: Spoiler: It's not a viral video. It's trust, alignment, and audience insight.
• Sponsorships + Summits = Magic: How to pitch your summit or virtual event as a brand partnership no-brainer.
• The “Spray & Pray” Problem: Why most pitches fail—and the simple audience-first tactic that gets a “yes.”
• The Relationship-First Mindset: Turning one-off deals into long-term partnerships with ease.
• Sponsor Magnet—The Book: What inspired Justin to write it, and how you can use it as your step-by-step sponsor system.
• Sponsor Games—The Anti-Conference: Why Justin created this immersive, live event—and why it might be your next best investment.

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Want to attend Sponsor Games?

Justin’s offering my audience $400 off your ticket—just use the code JENNIE400 at checkout.

Grab your ticket + learn more

(Yes, this is my affiliate link—and yes, I’ll cheer you on all the way there.)

Need extra promo content or graphics? Justin’s got you covered:

Check out the promo assets here

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts (https://podcasts.apple.com/ca/podcast/acquire-lead-generation-digital-marketing-for-entrepreneurs/id1700748039)! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

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Connect with Justin:

Follow Justin on Instagram: https://www.instagram.com/creatorwizard/

Follow Justin on LinkedIn: https://www.linkedin.com/in/justinnmoore/

Watch Justin on YouTube: