Ever feel like your software costs are skyrocketing but you can't seem to cut any tools from your tech stack?

As the business landscape evolves, entrepreneurs face a new challenge: navigating the shifting sands of software pricing.

In this candid conversation, I sit down with Katie Fawkes from eCamm to explore the impact of rising costs on our tech stacks and business profitability.

We dive into the heart of a pressing issue: how to maintain or grow your profits when the tools you rely on suddenly become more expensive. From unexpected price hikes to the struggle of reevaluating long-standing software choices, we share our personal experiences and insights.

• Discover why it's crucial to:
• Regularly audit your tech stack
• Understand the true value each tool brings to your business
• Be prepared to make tough decisions about your software investments

Katie reveals how eCamm's unique approach as a desktop-based app allows them to keep prices stable while other companies are forced to increase theirs. Learn why this matters for your content ownership and long-term costs.

• We discuss practical ways to:
• Evaluate the necessity of each tool in your stack
• Explore alternative options without sacrificing quality
• Balance cost-cutting with maintaining productivity

Get our predictions on where this trend is heading and how it might affect businesses of all sizes. Plus, hear our thoughts on whether these price increases truly reflect rising costs or if there's more to the story.

We wrap up with a heartwarming anecdote about the power of community support in the face of tech troubles, highlighting the importance of finding your tribe in the digital space.

This episode is a must-listen for anyone feeling the pinch of rising software costs or looking to optimize their tech investments. Join us for an honest, insightful discussion that will help you make informed decisions about your business's digital toolkit.

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Connect with Katie:

Visit Katie’s website: https://www.ecamm.com

Follow Katie on Instagram: https://instagram.com/ecammnetwork

Follow Katie on Facebook: https://www.facebook.com/ecammnetwork

Connect Katie on LinkedIn: https://www.linkedin.com/company/ecammnetwork

Follow Katie on X: https://www.x.com/ecammtweets

Watch Katie on YouTube: https://www.youtube.com/c/ecammnetwork

Join Katie’s Community: https://ecamm.tv/community

Join Katie’s Discord:

Ever wondered what it takes to launch a successful membership program?

In this episode, I sit down with Adam McChesney, founder of Builders of Authority, to peel back the curtain on his journey from agency owner to mastermind leader.

Adam shares the raw, unfiltered story of his transition, including:

• The pivotal moment that sparked the creation of Builders of Authority
• His innovative approach to pricing and why he chose accessibility over exclusivity
• The challenges he faced during his initial launch and the valuable lessons learned

Adam's path to Builders of Authority wasn't a straight line. He reveals:

• How he leveraged personal branding to grow his agency to seven figures in just 15 months
• The unexpected demand that led to the creation of his mastermind program
• His strategy for balancing multiple revenue streams while prioritizing value for members

With refreshing honesty, Adam discusses:

• The power of building relationships before making your offer
• Why simplicity in your sales pitch is crucial (and how he learned this the hard way)
• The importance of confidence when transitioning from free content to paid offerings

• Pricing Strategy: Adam's unconventional approach to pricing and why it works for his audience
• Community Building: How to foster a sense of belonging among members from diverse business backgrounds
• Scaling with Purpose: Adam's vision for growth that prioritizes impact over sheer numbers

Adam gives us a glimpse into what's next, including:

• Plans for expanding services to meet evolving member needs
• His approach to scaling without sacrificing quality or personal touch
• The potential for innovative "pod" systems to provide even more value to members

Whether you're considering launching your own membership program or looking to refine your existing one, Adam's insights offer a wealth of practical advice and inspiration. His journey demonstrates that with the right blend of value, authenticity, and strategic thinking, it's possible to create a thriving community that serves both your members and your business goals.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Adam:

Follow Adam on Instagram: https://www.instagram.com/adamlmcchesney/

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/

Follow Adam on Facebook: https://www.facebook.com/adam.mcchesney.3

Follow Adam on TikTok: https://www.tiktok.com/@adamlmcchesney

Listen to Adam’s podcast: https://podcasts.apple.com/us/podcast/builders-of-authority/id1610240971

Watch Adam on YouTube:

Are you considering hosting an online event but feeling unsure about where to start? In this episode of the Acquire podcast, I share my expertise on the crucial first step that many overlook: validating your event idea.

As a seasoned list-building and lead generation specialist, I've seen firsthand the pitfalls of skipping this vital stage. Drawing from my experiences, I'll guide you through the process of ensuring your summit, webinar, or challenge resonates with your target audience before you invest time and resources.

Discover why validating your event idea is like doing homework before a big test. Learn how this step:

• Ensures you're addressing your audience's real needs
• Helps fill virtual seats with quality leads
• Builds trust and authority in your niche

I'll walk you through practical methods to validate your event concept, including:

• Leverage social media: Learn how to use Facebook groups and LinkedIn polls to gather insights
• Ask the right questions: Uncover your audience's pain points and interests

• Identify gaps in the market
• Learn from successful events in your niche

• Host a smaller event to gauge interest
• Refine your concept based on real feedback

Understand the importance of realistic goal-setting for your event. I'll share:

• How to calculate potential attendee numbers
• Tips for estimating conversion rates
• The balance between ambition and achievability

Learn how to create an event that seamlessly leads to your offer or program. I'll explain:

• The "encapsulation" approach to event planning
• How to subtly introduce your offer throughout the event

By the end of this episode, you'll have a clear roadmap for validating your online event idea and setting yourself up for success. Don't miss out on these invaluable insights that could make or break your next virtual gathering.

Ready to dive deeper? Grab my free guide, "5 Game-Changing Steps to Set Clear, Achievable Goals for Your Online Event Success" at highimpactrevenue.com

Are you tired of juggling too many tasks and feeling like your business is running you, instead of the other way around?

In this episode of the Acquire Podcast, I'm thrilled to sit down with Kris Ward, a true productivity powerhouse and team-building strategist. Kris brings her wealth of experience to our conversation, where we dig into some of the most crucial aspects of running a successful online business—everything from smart time management and optimizing your calendar to building a dream team that doesn’t require you to micromanage every detail.

We also explore the common traps entrepreneurs fall into when managing virtual assistants and how to harness their full potential without turning them into task robots.

I know you're going to love this conversation because it's packed with actionable insights, whether you're just starting out or looking to refine your team dynamics for greater growth.

On This Week’s Episode, We Discuss:

1. The Difference Between Corporate and Entrepreneurial Team Models: Kris explains why applying a corporate model to your entrepreneurial team can limit growth and how to build a team that’s aligned with your business’s unique needs.
2. The Pitfalls of Micromanagement: We dive into why micromanaging can stifle your team's creativity and productivity, and Kris shares strategies to foster a culture of empowerment and trust.
3. Maximizing Virtual Assistants’ Potential: Kris sheds light on how to avoid common mistakes with virtual assistants, transforming them into valuable team members instead of task executors.
4. Effective Time and Energy Management: Learn Kris’s top strategies for managing not just your time but also your energy. Discover how leveraging your calendar effectively can drastically improve productivity.
5. Discovering Your Business Persona: We explore how understanding your own business persona can help you identify strengths and weaknesses, allowing you to play to your strengths and build a team that complements your skills.
6. Team Building Strategies for Different Business Stages: From start-ups to scaling, Kris and I discuss strategies for building and aligning your team structure with your business goals at every stage of growth.
7. Empowering Yourself as an Entrepreneur: We talk about the importance of self-awareness in entrepreneurship—understanding your strengths, weaknesses, and how to lead with confidence and authenticity.

If you're ready to up your productivity game and build a high-performing team, this episode is for you! Plus, don’t miss out on the free resources Kris mentioned, including a personality quiz and an audio version of her book, which is available for a limited time.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with Kris Ward:

Connect with Kris on LinkedIn: https://www.linkedin.com/in/kriswardstopworkingsohard/

Follow Kris on TikTok: https://www.tiktok.com/@kriswardxx

Follow Kris on Facebook: https://www.facebook.com/krisward.ca

Follow Kris on...

As the crisp autumn air settles in, it's time to shake off the summer haze and focus on growing your business. In this episode, I share why fall is the perfect season for supercharging your list building efforts and how to make the most of this golden opportunity.

Drawing from my experience working with clients across various industries and stages of growth, I reveal why waiting until the holiday season to build your list is a costly mistake. Learn how to capitalize on the renewed energy and focus that comes with the back-to-school mindset, even if you're not in the education sector.

• Understand why fall is prime time for audience engagement and list growth

• Discover strategies to kickstart your list building efforts before the holiday rush

• Learn how to create a promotion plan that warms up your audience effectively

• Explore various list building methods, from challenges to summits

I share personal insights on how to overcome the procrastination that often holds us back from seizing opportunities. Find out how treating list building as a non-negotiable task can transform your approach and lead to consistent growth.

Discover why starting your list building efforts early and maintaining consistency is crucial for nurturing leads and building trust with your audience. I explain how this approach sets the foundation for success not just in the fall, but well into the new year.

Whether you're a seasoned entrepreneur or just starting out, this episode provides actionable strategies to elevate your list building game. Don't let this prime opportunity slip away – it's time to embrace the fall season and watch your list (and business) grow.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community

What does it really take to achieve a MILLION dollar visibility in today’s crowded market?

In this episode, we're diving into the essential elements of visibility, personal branding, and amplifying your authority. Melanie Benson joins me to share her journey into weaving human design into her work, while I explore how the entrepreneurial toolkit has evolved over time. Together, we unpack the concept of $1,000,000 visibility, discussing why personalized messaging, strategic pricing, and tailored visibility efforts are critical in today’s crowded market.

Tune in for a conversation filled with practical insights and actionable strategies to help you stand out and elevate your visibility game.

On This Week’s Episode, We Discuss:

1. Melanie Benson’s journey into integrating human design into her work after a friend’s insightful observation about her burnout patterns, revealing how this approach helps clients overcome money blocks and visibility challenges.
2. The evolution of the entrepreneurial toolbox, where Jennie shares the importance of continually refining skills and adapting strategies to stay ahead in a competitive marketplace.
3. How to embrace your personal power and boost your visibility, with advice on building confidence in your message and shining brightly to attract your ideal clients.
4. Melanie’s $1,000,000 visibility framework, offering listeners a free resource to help them enhance their visibility strategies and build lasting authority in their niche.
5. The power of brand authority and visibility, with a focus on podcasting and other platforms, highlighting the impact of consistent and strategic visibility efforts.
6. The importance of personal branding, connected to core values like connection, fun, and abundance, and how these elements can influence and shape your brand’s impact.
7. Melanie’s role as an authority amplifier, helping experts move from being invisible to showcasing their expertise through strategic shifts in messaging and visibility.
8. Why niching down and owning your specific area of expertise is essential before expanding into broader markets, ensuring your brand message is clear and compelling.
9. The importance of strategic pricing to reflect your authority and the need for a visibility strategy that sets you apart from the competition.
10. Leveraging guest appearances on podcasts and other platforms to boost your visibility, with tips on borrowing influence and credibility to grow your audience and impact.

Whether you’re just starting out or looking to refine your strategies, this episode is packed with valuable insights to help you elevate your visibility, amplify your authority, and make a lasting impact in your industry.

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Connect with Melanie:

Follow Melanie on Facebook: Facebook.com/CoachMelanieBenson

Follow Melanie on Instagram: Instagram.com/CoachMelanieBenson

Connect with Melanie on LinkedIn: linkedin.com/in/success/

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Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community

Ever wondered what goes into creating a high-impact marketing bundle and how to avoid common pitfalls?

In this episode, we're diving into a comprehensive reflection on my recent High Impact Revenue Marketing Giveaway Bundle. We’re going to explore what went well, what could have been better, and the invaluable lessons learned along the way.

Plus, I’ll be sharing some insights into the evolving marketing landscape and my latest obsessions – Capsho and Ecamm.

On This Week’s Episode, We Discuss:

1. The High Impact Revenue Marketing Giveaway: I'll walk you through my first-ever bundle hosting experience, sharing what worked, what didn’t, and the invaluable lessons learned along the way.
2. Marketing Insights: We'll discuss the cyclical nature of marketing trends, highlight the resurgence of low-level marketing techniques, and stress the importance of caution, especially for those new to the scene.
3. Creating Intentional Bundles: I’ll talk about the importance of balance and intentionality in selecting contributors to ensure a high-quality, cohesive bundle that adds value to both the audience and contributors.
4. Strategic Promotion and Engagement: Learn about the promotional strategies we used, including social media, email marketing, and strategic partnerships. I’ll emphasize how active promotion plays a crucial role in the success of a bundle.
5. Feedback and Areas for Improvement: We'll dive into the survey feedback received, pinpoint areas for improvement like clarity, coordination, and tech integration, and discuss the importance of personal development in learning from such feedback.
6. Lessons from the Experience: Reflecting on the entire experience, I’ll offer insights on how to be a better contributor to a bundle, focusing on timeliness, quality content, promotion, and engagement.
7. Tech Integration and Tools: I’ll share my latest obsessions – Capt Show for audio content and Ecamm for Mac for video creation, and how these tools have significantly enhanced my content quality and production process.

If you’re looking to learn about hosting or contributing to a bundle, improving your marketing strategies, or exploring innovative content creation tools, this episode is a must-listen!

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community

Ever wondered how shifting from push to pull marketing can revolutionize your strategy?

In this episode, Mark Herschberg and I explore the shift from push to pull marketing, discussing nonlinear content dynamics and the pitfalls of push strategies. Mark unveils the Brain Bump app, explaining how it uses spaced repetition for targeted content. We delve into challenges of segmented content creation and audience-driven adventures.

Discover insights on social media integration, the app's benefits, and upcoming features. From app development to email segmentation complexities, gain predictions for email marketing in 2024.

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Connect with Mark:

Mark’s Website: https://brainbumpapp.com

Instagram: https://www.instagram.com/CognoscoMedia

Facebook: https://www.facebook.com/cognoscomedia

LinkedIn: https://www.linkedin.com/company/cognosco-media/ and https://www.linkedin.com/in/hershey/

Twitter: https://twitter.com/Cognoscomedia

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Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community